http://crookedtimber.org/2004/10/15/the-ultimate-dotcom/ Out of the crooked timber of humanity, no straight thing was ever made Sun, 21 Mar 2010 02:39:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://crookedtimber.org/2004/10/15/the-ultimate-dotcom/comment-page-1/#comment-46403 John Quiggin Fri, 15 Oct 2004 13:07:53 +0000 http://crookedtimber.org/wp/?p=2358#comment-46403 A reference to M. Mahathir as an "intransigent" was the cause of a minor political crisis between Australia and Malaysia a while back. But that shouldn't be a problem in the US market. A reference to M. Mahathir as an “intransigent” was the cause of a minor political crisis between Australia and Malaysia a while back. But that shouldn’t be a problem in the US market.

]]> http://crookedtimber.org/2004/10/15/the-ultimate-dotcom/comment-page-1/#comment-46402 Jeff Darcy Fri, 15 Oct 2004 12:57:25 +0000 http://crookedtimber.org/wp/?p=2358#comment-46402 I know a lot of people who work at a company called Incipient, which is a fine word but I have yet to hear anyone who doesn't immediately make an association with "insipid" instead. Despite having the "in" at the beginning to suggest something internet-related (which it's not) and the "ent" at the end because all the cool kids do that, it came in at #36 on a <a href="http://www.lightreading.com/document.asp?doc_id=14670">list of worst company names</a>. My own favorite idea for a company name is "intransigent" - besides having the "in" and the "ent" it has "trans" in the middle to suggest motion. It's even a real word, and it's real meaning isn't so bad, but those literate enough to know it will recognize some seriously negative connotations. I know a lot of people who work at a company called Incipient, which is a fine word but I have yet to hear anyone who doesn’t immediately make an association with “insipid” instead. Despite having the “in” at the beginning to suggest something internet-related (which it’s not) and the “ent” at the end because all the cool kids do that, it came in at #36 on a list of worst company names. My own favorite idea for a company name is “intransigent” – besides having the “in” and the “ent” it has “trans” in the middle to suggest motion. It’s even a real word, and it’s real meaning isn’t so bad, but those literate enough to know it will recognize some seriously negative connotations.

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