Comments on: “Our Audience Is Engaged With The Blog” http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/ Out of the crooked timber of humanity, no straight thing was ever made Sat, 26 May 2012 21:58:23 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ray http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141951 Ray Sat, 28 Jan 2006 20:00:11 +0000 http://crookedtimber.org/?p=4254#comment-141951 Oh, accurate demographic information would have been best, no doubt about it, but that's relatively expensive to collect. But if they've all been hosting advertising up to now, they should have that click-through information already. Oh, accurate demographic information would have been best, no doubt about it, but that’s relatively expensive to collect. But if they’ve all been hosting advertising up to now, they should have that click-through information already.

]]> By: SamChevre http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141938 SamChevre Sat, 28 Jan 2006 15:04:13 +0000 http://crookedtimber.org/?p=4254#comment-141938 One reason that people with college degrees would be more likely to be represented in blog readerships is increased short-leisure time with internet access. In other words, many office jobs enable one to spend 5 minutes on the internet 5 times a day; most factory, trade, and retail jobs do not. One reason that people with college degrees would be more likely to be represented in blog readerships is increased short-leisure time with internet access. In other words, many office jobs enable one to spend 5 minutes on the internet 5 times a day; most factory, trade, and retail jobs do not.

]]> By: Kieran Healy http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141898 Kieran Healy Fri, 27 Jan 2006 21:29:22 +0000 http://crookedtimber.org/?p=4254#comment-141898 <i>while we’re at it, what about some CT reader demographics? What percent of us are college-educated, what’s our median income, etc.?</i> We'll have to ask DHS for the data. while we’re at it, what about some CT reader demographics? What percent of us are college-educated, what’s our median income, etc.?

We’ll have to ask DHS for the data.

]]> By: luci http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141894 luci Fri, 27 Jan 2006 20:23:44 +0000 http://crookedtimber.org/?p=4254#comment-141894 <i>"Pajamas Media presents and connects high quality Blogs that fosters dialogue and attracts thought leading, tipping point type audiences"</i> Sentence doesn't communicate what I think they want it to. “Pajamas Media presents and connects high quality Blogs that fosters dialogue and attracts thought leading, tipping point type audiences”

Sentence doesn’t communicate what I think they want it to.

]]> By: saurabh http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141880 saurabh Fri, 27 Jan 2006 18:47:51 +0000 http://crookedtimber.org/?p=4254#comment-141880 Err, while we're at it, what about some CT reader demographics? What percent of us are college-educated, what's our median income, etc.? Err, while we’re at it, what about some CT reader demographics? What percent of us are college-educated, what’s our median income, etc.?

]]> By: DennisThePeasant http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141872 DennisThePeasant Fri, 27 Jan 2006 18:15:00 +0000 http://crookedtimber.org/?p=4254#comment-141872 Ray- Actually, it would have been best if they'd provided demographic information that advertisers consider important. Hint: Household income isn't close to the top of that list. Ray-

Actually, it would have been best if they’d provided demographic information that advertisers consider important.

Hint: Household income isn’t close to the top of that list.

]]> By: Bruce H http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141866 Bruce H Fri, 27 Jan 2006 17:32:18 +0000 http://crookedtimber.org/?p=4254#comment-141866 <blockquote cite="Belle Waring">And if the Pajamas Media readers love The Blog so much, why don’t they marry it? Oh, wait, looks like they’re working on it.</blockquote> They can work on that all they like, but they will fail. Since marriage is, by definition, a divine contract between one man and one woman, their puppy dog crush on The Blog is destined to end in frustration and self-flagellation. (Expressed violently outward, natch.)
And if the Pajamas Media readers love The Blog so much, why don’t they marry it? Oh, wait, looks like they’re working on it.

They can work on that all they like, but they will fail. Since marriage is, by definition, a divine contract between one man and one woman, their puppy dog crush on The Blog is destined to end in frustration and self-flagellation. (Expressed violently outward, natch.)

]]> By: Kieran Healy http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141865 Kieran Healy Fri, 27 Jan 2006 17:29:11 +0000 http://crookedtimber.org/?p=4254#comment-141865 <em>"We have crafted a vehicle that delivers this audience ... "</em> Like a big Red London Bus, maybe? A plane? A train? “We have crafted a vehicle that delivers this audience … “

Like a big Red London Bus, maybe? A plane? A train?

]]> By: Scott Lemieux http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141864 Scott Lemieux Fri, 27 Jan 2006 17:23:38 +0000 http://crookedtimber.org/?p=4254#comment-141864 "'Tipping point type audience,' 'psychographic'; aren't those just annoying buzzwords really dumb people use to sound intelligent?...I'm fired, aren't I?" “’Tipping point type audience,’ ‘psychographic’; aren’t those just annoying buzzwords really dumb people use to sound intelligent?…I’m fired, aren’t I?”

]]> By: Tim Worstall http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141863 Tim Worstall Fri, 27 Jan 2006 17:20:09 +0000 http://crookedtimber.org/?p=4254#comment-141863 Never have I been more grateful about committing the sin of Onan. Never have I been more grateful about committing the sin of Onan.

]]> By: Ray http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141858 Ray Fri, 27 Jan 2006 15:51:14 +0000 http://crookedtimber.org/?p=4254#comment-141858 Next you'll be saying instead of putting laughable income figures in their PowerPoint presentation, they should have included, oh, figures on advertising click-throughs from their component blogs, or some other crazy talk... Next you’ll be saying instead of putting laughable income figures in their PowerPoint presentation, they should have included, oh, figures on advertising click-throughs from their component blogs, or some other crazy talk…

]]> By: Ted http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141857 Ted Fri, 27 Jan 2006 15:36:18 +0000 http://crookedtimber.org/?p=4254#comment-141857 To be fair, I can't imagine any other way to get income information; it's not like LGF is going to demand tax filings. However, when you're polling an audience of passionate fans, all of whom hope that your success will overthrow the dread MSM, you're bound to get some people exaggerating. Dennis, you're right that $105 K is not silly rich for households with two earners, especially if both are college-educated earners. But what percentage of anyone's audience looks like that? <a href="http://www.prb.org/Template.cfm?Section=PRB&template=/ContentManagement/ContentDisplay.cfm&ContentID=8288" rel="nofollow">According to these guys,</a>, about 30% of households are dual income, and they don't know how many have college degrees. I can believe that higher-income people are more likely to spend their time dicking around on politicial websites (go college!), these results are harder to believe. (I know that you're not defending them, I'm just talking here.) To be fair, I can’t imagine any other way to get income information; it’s not like LGF is going to demand tax filings. However, when you’re polling an audience of passionate fans, all of whom hope that your success will overthrow the dread MSM, you’re bound to get some people exaggerating.

Dennis, you’re right that $105 K is not silly rich for households with two earners, especially if both are college-educated earners. But what percentage of anyone’s audience looks like that? According to these guys,, about 30% of households are dual income, and they don’t know how many have college degrees. I can believe that higher-income people are more likely to spend their time dicking around on politicial websites (go college!), these results are harder to believe. (I know that you’re not defending them, I’m just talking here.)

]]> By: DennisThePeasant http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141853 DennisThePeasant Fri, 27 Jan 2006 13:51:25 +0000 http://crookedtimber.org/?p=4254#comment-141853 Actually, if Raj and Poodle Chaz are using the statistics culled from the surveys we did about a year ago, folks were offered various income ranges to choose from... which, in fact, would render it impossible to assign a meaningful 'average' income at all. Irrespective of that, a mean income of either $105,000 or $116,000 is hardly the stuff you'd expect to see in The Hamptons, especially if the household has two wage earners. We're talking suburban middle class here. That isn't the sort of statistic that is going to cause involuntary salivation amongst potential advertisers. Actually, if Raj and Poodle Chaz are using the statistics culled from the surveys we did about a year ago, folks were offered various income ranges to choose from… which, in fact, would render it impossible to assign a meaningful ‘average’ income at all. Irrespective of that, a mean income of either $105,000 or $116,000 is hardly the stuff you’d expect to see in The Hamptons, especially if the household has two wage earners. We’re talking suburban middle class here. That isn’t the sort of statistic that is going to cause involuntary salivation amongst potential advertisers.

]]> By: Carlos http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141848 Carlos Fri, 27 Jan 2006 12:43:22 +0000 http://crookedtimber.org/?p=4254#comment-141848 I dunno, six figures sounds about right for people living in their stepmother's basement selling used library books on eBay. It's all about cutting unnecessary costs, you see. I dunno, six figures sounds about right for people living in their stepmother’s basement selling used library books on eBay.

It’s all about cutting unnecessary costs, you see.

]]> By: Seth Finkelstein http://crookedtimber.org/2006/01/27/our-audience-is-engaged-with-the-blog/comment-page-1/#comment-141843 Seth Finkelstein Fri, 27 Jan 2006 11:48:08 +0000 http://crookedtimber.org/?p=4254#comment-141843 Remember, Bill Gates + crowd of poverty-level yobs == high <em>mean average income</em>. They probably claim a wingnut billionaire as a reader, on the basis that he looked at the blog one day (not Bill, but someone close to their funders). Remember, Bill Gates + crowd of poverty-level yobs == high mean average income.

They probably claim a wingnut billionaire as a reader, on the basis that he looked at the blog one day (not Bill, but someone close to their funders).

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