Comments on: Brighten up your Day

By: novakant

novakant — Sat, 21 Oct 2006 22:08:38 +0000

there’s a bit of a cgi whopper at 0.33 (the blue splash is not convincing) but apart from that I think they everybody did a really great job

By: Mary

Mary — Fri, 20 Oct 2006 18:09:37 +0000

Oooh -- a behind the scenes film! It was shot in Glasgow. Sorry, the sound keeps cutting off on my computer.

By: Mary

Mary — Fri, 20 Oct 2006 18:05:14 +0000

True, the housing project may have been scheduled for demolition, but the page mentions that it took 60 people 5 days to clean off the water based paint, which seems like wasted effort.

And it’s probably unique in US advertising because it isn’t American in origin, even if it gets played in North America eventually, like the bouncy calls one did. The housing project looks British to me, and they spell “colour” correctly. The credited director is Brit Jonathan Glazier.

By: Richard

Richard — Fri, 20 Oct 2006 16:40:26 +0000

The previous bouncing balls ad tipped me off that it was probably not CGI… and then there’s the context; why would you feature a heavily-tagged public housing project in your ad for an aspirational electronics product? Presumably because you can, not because you’d ideally wish to: because it’s empty/scheduled for destruction.

…which set me thinking: these ads are gorgeous (though I couldn’t help feeling the balls were irresponsible) and the agency and client went with a creative idea, even if it doesn’t place the product in the most flattering setting. I think that makes them pretty much unique in US advertising (which is even more bland/pretty prone than that of other Western countries).

By: Mary

Mary — Fri, 20 Oct 2006 13:18:42 +0000

The Sony site said that it was real paint. Wow. I had thought it was CGI.

By: Greg Hunter

Greg Hunter — Fri, 20 Oct 2006 00:57:30 +0000

It is one hell of good looking TV. The best by far.

By: Mike

Mike — Thu, 19 Oct 2006 19:31:53 +0000

Best use of Rossini’s overture to La Gazza Ladra [The Thieving Magpie] since Clockwork Orange.

By: bb

bb — Thu, 19 Oct 2006 16:40:20 +0000

grin! I may never be satisfied with traditional fireworks again.

By: Elephantstrunk » Dreams come true

Elephantstrunk » Dreams come true — Thu, 19 Oct 2006 06:52:59 +0000

[...] When I was young and naively thought that terrorists were mostly attention seekers I was depressed by their lack of imagination. Why not have giant paint bombs covering public landmarks with appropriately coloured paint. It might have looked like this. (Via Crooked Timber). [...]