Here Come the Usual Suspects!
Matt Yglesias gets political spam from Airtran
AirTran got ahold of my email address somehow or other over the years and sends me occasional doses of spam. Normally, it’s to promote some deal or something. But now they’re giving me rants against the evils of oil speculators
But it turns out that this is part of a much larger campaign. Cue Zephyr Teachout:
I got an email this morning from United, asking me to go to a petition site, which asks me to enter my zip code and send a note to my MOC to “Stop Oil Speculation” and lower energy costs. Tracy Russo reports she got the same email from Northwest. The entire coalition list is at the bottom of this post, and includes the Petroleum Marketers Association of America and Agricultural Retailers association, as well as Delta, Continental, US Air, American, Airtran…I don’t think this is big news in the good way, mind you—its important because it signals that corporations are willing to use their massive databases to try to leverage political will in Washington. I’m sure this isn’t the first of its kind, but its the first of such a scale that its caught my attention (I’m happy to be rebutted in the comments). We’re talking tens of millions of emails (possibly nearing a hundred million? Jose Antonio Vargas, can you find out?) if all the airlines’ lists are involved. This is clearly just the beginning, and its a crude one—a few years from now you’ll see more organizing, including international organizing, to leverage corporate databases to influence policies that help corporate wealth.
This is an interesting challenge to Clay’s account of how the politics of group formation is changing (all the more so as one of his key examples of group empowerment is airline customers who are annoyed at their treatment. I think that Clay’s fundamental claim – that the transaction costs that have hitherto often blocked group formation have been lowered dramatically – is both important and indisputably correct. But this doesn’t necessarily have a levelling effect on power relations, as Clay sometimes seems to suggest when he talks about mobilized consumer groups, protesters etc.
My impression is that we still don’t have good concepts for figuring out the consequences of lowered transaction costs of group formation and communication, partly because we are fighting a set of tired arguments between techno-evangelists (Glenn Reynolds’ dreadful An Army of Davids standing in for multitudes here), and techno pessimists (Andrew Keen, Sven Birkets and other guardians of traditional hierarchies) about whether the Internet is a generally empowering or disempowering phenomenon. It’s neither, of course, and it’s in the detail of which particular groups get empowered and disempowered, and under which circumstances, that the interesting questions lie. I’d be very interested in Clay’s views about how to move forward in this direction (or in another, of course, if he thinks I’m wrong)