What amazes me is that it is taking the IT hardware industry - with the notable exception of Apple of course- literally decades to cotton on to the facts that 1)a simple and effective user interface is a selling point and 2)people like gear that looks good.
Why are most computers and IT devices still so damn ugly? My computer is the same (anti-)colour as most, so it blends in just fine with the peeling, mushroom coloured paint of my office and the complementary, half-tone, exposed plaster. It’s a coherent look, no doubt about that, but so, so dreary. But aside from office drones who don’t choose their equipment and must simply accept what is purchased in bulk - and without aesthetic considerations - surely the massive home computer market might have exerted a little more user choice by now?
Of course there are so many other considerations that bear on choosing a computer - operating software, odd relationships between manufacturers and the accompanying market distortions not least. But isn’t it downright odd that an industry calling itself ‘personal computing’ relishes the sale of machines it calls clones? Why should it be a revelation that people making a major purchase that affects so many parts of their lives might want it to look a bit more interesting or apt than a fridge or an air-conditioning unit? (And on the subject of ugly fridges, there are alternatives.)
Only in the past couple of years have we seen those sleek, black, manly laptops (that are about as sexy as Old Spice after shave) come on the mass market and, more recently, the slender, natty silver ones. But, let’s be honest. In the shop, the iPods, iMacs and G5s are the only models with rapt consumers literally stroking them.
So, iPods are pretty. In a non-girly way of course, so no threat to anyone’s masculinity. (except for the lovely pastel mini-iPods which we won’t get in Europe for months) As quickly as Toshiba can kit them out with their little chips, armies of iPods are marching out into the pockets of the affluent middle class.
This is a good thing for everyone.
It means that music downloaders are being joined by a new demographic; professionals who like to think of themselves as law-abiding, people who own shares, people who vote. In short, people with clout. As opposed to frightened twelve year olds.
Because whichever way the music industry wants to cut it, and whichever model the fawning IT industry chooses to interact with them, music prices are set way too high, and artificially too high. Be it iTunes or Janusonline music is being (or will be) sold/rented for more than most people are prepared to pay. And let’s not even get into the negative privacy and security externalities of technical measures to protect the music industry’s copyright. Because somehow I don’t see the disadvantage or harm to consumers of invasive and inefficient rights protection technologies being built into content-pricing. Prices are patently more than the market is willing to bear (a dollar a song? 10 - 20+ dollars a month to ‘rent’ your music collection?), but the music industry has responded by criminalising its consumers.
Except that now, thanks to iPod, more and more of the consumers who download their music and are fed up of being ripped off are stroppy, articulate, well-connected professionals. These people really don’t like being called criminals and they can hire lawyers if someone tries it. Hell, plenty of them are lawyers themselves.
Let the games begin.
Just out of interest, what basis do you have for the claim that music is artificially overpriced? If anyone has credible figures, I’d really like to know how excessive record company pricing actually is.
Gah! Should read more of the article before I post. Apologies.
No worries. Actually I’m always getting into trouble for saying prices are artificially high and not having anything to back it up other than consumer disgruntlement.
My excuse is that I’m not an economist (which is no defence of course if I insist on making these arguments about prices), and also that it’s really difficult to establish a competitive price in a market controlled by something close to a cartel. Especially when, like in the drugs industry, the producers have massive regulatory support for their shenanigans.
But yes, the news.com article does suggest that the renting model will be more pricey than MS would like and that it may ultimately be a minority taste.
I guess it might depend on how popular legitimate music downloads turn out to be. One dollar per song seems a bit much, considering the cost of an entire album at that price, but this sort of thing is always more expensive when the market is mostly made up of early adopters, isn’t it?
OTOH, I found it a disturbing experience that I, avowed anti-materialist, should have fallen in love with the look of the ibook, and bought it and converted to a system I’d never before used on the strength of its looks. I’m experiencing similar with the ipod. I don’t really use portable music but the allure of the ipod may prove too much…
I was under the impression that record companies were at the mercy of the distributors who take the lion’s share of the revenue and who need to make revenue per square foot from music on the same scale that they can from DVDs and video games. While most of their revenue comes from these sources thay cannot afford to undercut them. While that is happening the online music market will remain overpriced and unpopular and will only slowly gain ground on the other distribution channels. Of course the iPod will help make progress but I think it is the influence of the likes of Woolworth in the UK and even Amazon that must be overcome.
“decades to cotton on … people like gear that looks good”
Is it hard to get “looks good” and assembled from comoditized modular components in the same product space? Maybe. In the commoditized PC hardware space the costs fall elegant design fall straight thru to the cost of goods and to the retail price. There have always been a few vendors that provided elegant design as their special sauce - they could then charge a bit of a premium for that. But volume purchasers wouldn’t pay that premium.
In the US music has been found to be artifically high priced as they lost an anti-trust suit. Publishers refused to supply pormotional material to retailers that advertised prices below a set minimum.
As to unique looking PCs, they exist you just need to know where to look. You can build your own or have a local repair shop build you one with a bevy of case designs as seen at http://www.newegg.com/app/manufact.asp?catalog=7&DEPA=1
or if you want somehting more national, there is alienware.com.
For most ofthe time that PCs have been evolving, volume purchases have been controlled by people for whom “looks good” and “easy to use” are not selling points. If it looks good, it’s not a Serious Business Appliance. And if it’s easy to use, then what good was all that expensive training? Where’s the profit/turf to be gained in supporting it?
The cultural inertia is difficult to overcome, as is the software inertia (most of the programs I run, including one that’s more than 10 years old, were designed on the assumption that the computer hosting them would crash or be shut down every few days, and that they would be restarted as well).
One dollar per song seems a bit much
Back when singles were vinyl 45s, the cost was one US dollar, sometimes more. Now that was extortion, if you will.
Has anyone seriously called PCs “clones” in the past fifteen years?
As to whether the price of music is made artificially high, I can say with some pleasure that my share of the settlement from the CD price-fixing class action arrived a couple of months ago. Furthermore, the fact that independent labels like Dischord and VHF can charge $9-12 for their releases while new major label releases run from $15-18 in spite of the fact that they should be enjoying substantial economies of scale, suggests that the majors are not exactly stripping their operations to the bone in order to offer the consumer a better price. The notion that an operation like TimeWarner is being gouged by its distributor is ludicrous - the company is well capable of running its own distribution network if that were a more profitable option. Frederick Dannen’s excellent book The Hitmen made a persuasive case that the big drain on the finances of the majors in the eighties was massive payments made to independent promoters in order to obtain radio airplay…whether that is still true, I couldn’t say, but I’m sure MTV doesn’t play the videos solely out of love for the music.
I think apple hurts the ipod as a positional good part of cool when they do something like this.
Couple of recent posts on design (and the scarcity of it) that might inform this thread.
http://daringfireball.net/2004/04/spray_on_usability
http://daringfireball.net/2004/04/sundry_spray_on
I don’t know about choices in operating systems: do people actually make a choice or do they buy what’s a. cheapest at the Big Box retailer, b. most like what they use at their workplace, c. buy what they bought last time, no matter how much time has passed?
Am I the only one who is bothered by the thought of storing food in a big red box labelled SMEG?
As to the point about beige box PCs being ugly - true enough. MSWindows also sucks. Buy a Mac, avoid 99% of all viruses, get a cool looking machine that doesn’t require periodic rebooting, has a consistent user interface, and doesn’t put money into the pockets of an abusive megacorporation. For the more tech savvy, buy a beige box, install linux on the inside and personalize the outside with papier mache, glitter, tinsel, and stickers :-)
Isn’t it against the law for newspapers to report the full name and surname of a minor involved in any criminal (or pseudo-criminal) case?
Or is it?
What amazes me is that it is taking the IT hardware industry - with the notable exception of Apple of course- literally decades to cotton on to the facts that 1)a simple and effective user interface is a selling point and 2)people like gear that looks good.
And they now HAVE cottoned on to it? That’s new to me.
There are a few portable manufacturers that make machines that are not repulsive (though I don’t think they match Apple’s current powerbooks in sexiness). But does ANYONE make desktop machines that aren’t hideous. I mean the weird bulbous curves and color schemes from people like HP look like something produced by dimwitted three yr olds. Not to mention the, I don’t want to ugliness, but lack of visual elegance in MS Windows, even in Luna.
Perusing this guide to putting out your own records (written by Simple Machines, institutional friends of the people at Dischord). In the limited lots that a mid-sized indie label might use, it looks like the actual cost of putting out a CD run in the $2-$3 range. Everything else goes to the middlemen, the retailer, the record company, and the band (and, as Steve Albini’s rant on the economics of the music biz from the band’s point of view notes, the thousand tiny cuts that take the money back out of the band’s pocket.) Most of that money, I suspect, is eaten up by advertising and promo costs, to generate the one smash hit that makes up for the 999 albums destined for the cutout bin. I know I’ve seen that last part addressed, but darned if I can remember where.
PCs aren’t all ugly. Maybe I’m just a big geek, but I personally find the cases at thinkgeek.com look good. If you want a pre-assembled, then go with aforementioned alienware. They seem to handle aesthetics pretty well. On the other hand, the new G5 looks like a cheese grater. Not what I’d call good-looking. Mind you, it’s a well functioning cheese grater as its design allows for excellent ventilation, but it’s a cheese grater nonetheless.
Further Linux isn’t as godly as many people claim it to be. I actually know how it functions and how to work a Linux-based machine, but most people are clueless as to the process, and, to be honest, the amount of time they would have to invest to put together a Linux machine of their very own often just isn’t worth it. (Yes, I know there are other OS options, but try getting them into the mainstream. Go on, I dare you.) A Windows based-system can run well enough if you know how to give it rudimentary care and most viruses out there wouldn’t affect so many systems if people would just update their software more often and run some decent virus-protection. Yes, it would be nice if there were some commercial alternative available to the PC owner, but right now there isn’t, and until there is there’s no point in musing over why so many people buy Windows when they only know of the OSes they’ll find on the software isle.
As far as the iPod is concerned, while it’s a nice piece of hardware, it’s fairly overrated. All things considered the battery is sub-standard for such a sophisticated piece of machinery. I’m not just referring to its short playlife, but the fact that after a couple years the battery will essentially become non-functional. Of course, you can have the battery replaced, but to do this you have to send it to Apple along with $200, if I remember correctly. Considering that it costs $250 minimum to purchase an iPod, that’s not exactly cheap.
As for the music industry, half the reason they were able to gauge consumers is because consumers were so willing to be gauged. If they weren’t, people wouldn’t pay $16 dollars for a CD. There are many independent stores that sell CDs at a loss or a discount. (In Chicago Rolling Stones is a good example.) In fact, even Best Buy is willing to do so with a decent number of their CDs. It’s ridiculous that the arguments for the mainstream cost of CDs have existed as long as they have considering how inexpensive it actually is to produce them. In fact, if the music industry were to be a little more intelligent with their marketing and sales, considering their policies today, they’d likely increase their profits more than enough to pass a discount onto consumers.
I doubt they will, though. They seem to prefer hoarding their profits. (Why they don’t run their industry more efficiently then they do, then, I don’t know.) This makes it seem rather juvenile when they act the way they do, but that music downloading via peer-to-peer is illegal I don’t doubt. I simply find it in the vein of good-old civil disobedience.
Finally, I find iTunes to be fairly inexpensive. Considering the fact that most CDs have only 6-8 tracks I truly enjoy listening to and that singles go for roughly three times iTunes’ asking price, it’s not a bad deal at all. I still find their copying restrictions ludicrous, but they’re better than most. Also, didn’t they sell full CDs for $9.99? (Read: $10) I’m not an iTunes member, so I wouldn’t know.
While the music industry clearly is greedy, it’s interesting to see their profit-hoarding denounced in a thread that simultaneously praises Apple, a company whose insistence on proprietary technology and above-market pricing has been notorious since the first Macintosh. Were it not for Apple’s pricing policies and refusal to license its technology, OS-X might well be the industry standard now instead of WinXP. Certainly, their products are beautiful, but the trade-off is that they’re a bit expensive.
<yawn> Oh, dear, the old “Apple is too expensive” argument and the corollary that they could be the standard if only . . .
The “standard” is all about the document formats and since OS X and its predecessors run the same applications as the Leading Brand, it’s really a non-starter. It’s an open secret that OS X is running on Intel hardware inside their campus (the UNIX-like Darwin underpinnings are freely available as an open source operating system for Intel and PowerPC-based hardware). The tradeoff would be taking on support costs for all that weirdo hardware in the Intel world versus suporting their own home-grown stuff.
They’re profitable, have a great public image (expect among penny-pinchers who don’t value their time/like diddling with recalcitrant hardware), and have a market share similar to BMW: no one predicts BMW’s imminent death every year, for some reason.
And as for the iPod battery, the replacement cost is $99, $50 if you want to do it yourself.
The bottomline: vote with your dollars for well-designed products. As long as we buy beige boxes that haven’t changed their basic dimensions in 20 years (have you seen how much air there is in a PC case?) they’ll keep selling them.
Apparently, the market has started dictating prices in Russia:
http://www.nytimes.com/2004/04/07/movies/07PIRA.html
As I write I’m listening to the Yo-Yo Ma Vivaldi’s Cello album I bought from iTunes this week. I do not have to listen to inane commentary by local classical music djs. I do not have to listen to the stupid Volvo commercials they play on upscale radio stations. I do not have to listen promos for the local political commentary show they run on my NPR station. I just have to listen to Yo-Yo Ma and his cello (and the other artists on the album).
I listen to the albums I want to and to playlists I create. I have died and gone to heaven.
Apple’s advertising campaign to hip 20-somethings (unless it is a clever appeal to my current fantasy of myself as a hip 20-something 20 some years ago) seems oddly misplaced to me. This is the middle-aged, middle class person’s dream gadget. It is the totem item of the aging boomers.
If you have the cash, treat yourself to this toy. I have never owned a gadget that has made me want to proslytize before. But if you love music, and can afford it, buy yourself an iPod.
I keep waiting for the future of computers to be a small, (maybe the size of a calculator) standardized CPU that you can plug into the case of your choice. Then instead of buying a new beige box + monitor, you just get a new CPU every few years, and customize your case. I personally would like one made of wood with a nice inlay.
of course, I’m also eager for handhelds to come into their own as combination/phone/computers/music devices. For them to be really good computers, though, we’ll have to come up with headgear that projects a good sized holographic screen in front of you .
Also? Computers should be as easy to turn off and on as a television before I consider them very evolved. How many minutes of life do we lose clicking the mouse just to shut the stupid things off? It’s like having to turn the crank on your Model T.
Plenty of PC makers design good looking hardware, especially in the portable market. Unfortunately, all of these manufacturer’s are Asian and their best ideas never seem to make it stateside.
Sony’s best work never seems to leave Japan (Vaio’s are pretty garish, but their newer ultra-light ‘tops are pretty sweet. The TR3 is practically an iBook), and it’s the same with all the other Japanese mfrs. Head on over to Dynamism.com (especially look at the “slimtops” section) and you get a small taste of what I’m talking about.
My theory is that the problem doesn’t really lie with the manufacturers of computers in the US. It’s the consumers. There is still this perception that a computer is more a tool than a part of your lifestyle. Some of us understand what the real potential of this technology is and have made it a part of our lifestyle, but most PC owners in the West think of their computers as either an extra TV channel with it’s own box or just as that confusing device they can’t seem to use very well. Everybody owns the device now because it’s just expected of them, but few have really made it a part of their lives.
Meanwhile, the Japanese are walking around with 3G cellphones, riding high speed trains to work that are still technologically impressive decades after their creation, walking past 50 foot high projection screen billboards daily, and using widely available broadband connections in their homes (soon to be available in the whole nation). They have an obsessive and sometimes almost sickeningly cute infatuation with portable tech and just tech in general.
And we just don’t. Americans as a culture really want to live a decade in the past, rather than on the bleeding edge. It’s a trend that’s been developing since the 70s and seems to be getting more and more pronounced every day now.
Our computers will look better when we start to ask for them to look better (en masse, not just the few of us who already do). We’ll do that when we as a culture decide to really move forward and change our lifestyles, not just our toys.
À Gauche
Jeremy Alder
Amaravati
Anggarrgoon
Audhumlan Conspiracy
H.E. Baber
Philip Blosser
Paul Broderick
Matt Brown
Diana Buccafurni
Brandon Butler
Keith Burgess-Jackson
Certain Doubts
David Chalmers
Noam Chomsky
The Conservative Philosopher
Desert Landscapes
Denis Dutton
David Efird
Karl Elliott
David Estlund
Experimental Philosophy
Fake Barn County
Kai von Fintel
Russell Arben Fox
Garden of Forking Paths
Roger Gathman
Michael Green
Scott Hagaman
Helen Habermann
David Hildebrand
John Holbo
Christopher Grau
Jonathan Ichikawa
Tom Irish
Michelle Jenkins
Adam Kotsko
Barry Lam
Language Hat
Language Log
Christian Lee
Brian Leiter
Stephen Lenhart
Clayton Littlejohn
Roderick T. Long
Joshua Macy
Mad Grad
Jonathan Martin
Matthew McGrattan
Marc Moffett
Geoffrey Nunberg
Orange Philosophy
Philosophy Carnival
Philosophy, et cetera
Philosophy of Art
Douglas Portmore
Philosophy from the 617 (moribund)
Jeremy Pierce
Punishment Theory
Geoff Pynn
Timothy Quigley (moribund?)
Conor Roddy
Sappho's Breathing
Anders Schoubye
Wolfgang Schwartz
Scribo
Michael Sevel
Tom Stoneham (moribund)
Adam Swenson
Peter Suber
Eddie Thomas
Joe Ulatowski
Bruce Umbaugh
What is the name ...
Matt Weiner
Will Wilkinson
Jessica Wilson
Young Hegelian
Richard Zach
Psychology
Donyell Coleman
Deborah Frisch
Milt Rosenberg
Tom Stafford
Law
Ann Althouse
Stephen Bainbridge
Jack Balkin
Douglass A. Berman
Francesca Bignami
BlunkettWatch
Jack Bogdanski
Paul L. Caron
Conglomerate
Jeff Cooper
Disability Law
Displacement of Concepts
Wayne Eastman
Eric Fink
Victor Fleischer (on hiatus)
Peter Friedman
Michael Froomkin
Bernard Hibbitts
Walter Hutchens
InstaPundit
Andis Kaulins
Lawmeme
Edward Lee
Karl-Friedrich Lenz
Larry Lessig
Mirror of Justice
Eric Muller
Nathan Oman
Opinio Juris
John Palfrey
Ken Parish
Punishment Theory
Larry Ribstein
The Right Coast
D. Gordon Smith
Lawrence Solum
Peter Tillers
Transatlantic Assembly
Lawrence Velvel
David Wagner
Kim Weatherall
Yale Constitution Society
Tun Yin
History
Blogenspiel
Timothy Burke
Rebunk
Naomi Chana
Chapati Mystery
Cliopatria
Juan Cole
Cranky Professor
Greg Daly
James Davila
Sherman Dorn
Michael Drout
Frog in a Well
Frogs and Ravens
Early Modern Notes
Evan Garcia
George Mason History bloggers
Ghost in the Machine
Rebecca Goetz
Invisible Adjunct (inactive)
Jason Kuznicki
Konrad Mitchell Lawson
Danny Loss
Liberty and Power
Danny Loss
Ether MacAllum Stewart
Pam Mack
Heather Mathews
James Meadway
Medieval Studies
H.D. Miller
Caleb McDaniel
Marc Mulholland
Received Ideas
Renaissance Weblog
Nathaniel Robinson
Jacob Remes (moribund?)
Christopher Sheil
Red Ted
Time Travelling Is Easy
Brian Ulrich
Shana Worthen
Computers/media/communication
Lauren Andreacchi (moribund)
Eric Behrens
Joseph Bosco
Danah Boyd
David Brake
Collin Brooke
Maximilian Dornseif (moribund)
Jeff Erickson
Ed Felten
Lance Fortnow
Louise Ferguson
Anne Galloway
Jason Gallo
Josh Greenberg
Alex Halavais
Sariel Har-Peled
Tracy Kennedy
Tim Lambert
Liz Lawley
Michael O'Foghlu
Jose Luis Orihuela (moribund)
Alex Pang
Sebastian Paquet
Fernando Pereira
Pink Bunny of Battle
Ranting Professors
Jay Rosen
Ken Rufo
Douglas Rushkoff
Vika Safrin
Rob Schaap (Blogorrhoea)
Frank Schaap
Robert A. Stewart
Suresh Venkatasubramanian
Ray Trygstad
Jill Walker
Phil Windley
Siva Vaidahyanathan
Anthropology
Kerim Friedman
Alex Golub
Martijn de Koning
Nicholas Packwood
Geography
Stentor Danielson
Benjamin Heumann
Scott Whitlock
Education
Edward Bilodeau
Jenny D.
Richard Kahn
Progressive Teachers
Kelvin Thompson (defunct?)
Mark Byron
Business administration
Michael Watkins (moribund)
Literature, language, culture
Mike Arnzen
Brandon Barr
Michael Berube
The Blogora
Colin Brayton
John Bruce
Miriam Burstein
Chris Cagle
Jean Chu
Hans Coppens
Tyler Curtain
Cultural Revolution
Terry Dean
Joseph Duemer
Flaschenpost
Kathleen Fitzpatrick
Jonathan Goodwin
Rachael Groner
Alison Hale
Household Opera
Dennis Jerz
Jason Jones
Miriam Jones
Matthew Kirschenbaum
Steven Krause
Lilliputian Lilith
Catherine Liu
John Lovas
Gerald Lucas
Making Contact
Barry Mauer
Erin O'Connor
Print Culture
Clancy Ratcliff
Matthias Rip
A.G. Rud
Amardeep Singh
Steve Shaviro
Thanks ... Zombie
Vera Tobin
Chuck Tryon
University Diaries
Classics
Michael Hendry
David Meadows
Religion
AKM Adam
Ryan Overbey
Telford Work (moribund)
Library Science
Norma Bruce
Music
Kyle Gann
ionarts
Tim Rutherford-Johnson
Greg Sandow
Scott Spiegelberg
Biology/Medicine
Pradeep Atluri
Bloviator
Anthony Cox
Susan Ferrari (moribund)
Amy Greenwood
La Di Da
John M. Lynch
Charles Murtaugh (moribund)
Paul Z. Myers
Respectful of Otters
Josh Rosenau
Universal Acid
Amity Wilczek (moribund)
Theodore Wong (moribund)
Physics/Applied Physics
Trish Amuntrud
Sean Carroll
Jacques Distler
Stephen Hsu
Irascible Professor
Andrew Jaffe
Michael Nielsen
Chad Orzel
String Coffee Table
Math/Statistics
Dead Parrots
Andrew Gelman
Christopher Genovese
Moment, Linger on
Jason Rosenhouse
Vlorbik
Peter Woit
Complex Systems
Petter Holme
Luis Rocha
Cosma Shalizi
Bill Tozier
Chemistry
"Keneth Miles"
Engineering
Zack Amjal
Chris Hall
University Administration
Frank Admissions (moribund?)
Architecture/Urban development
City Comforts (urban planning)
Unfolio
Panchromatica
Earth Sciences
Our Take
Who Knows?
Bitch Ph.D.
Just Tenured
Playing School
Professor Goose
This Academic Life
Other sources of information
Arts and Letters Daily
Boston Review
Imprints
Political Theory Daily Review
Science and Technology Daily Review