Plutocracy, Masculinity, and the Psychology of Fascism

by Liz Anderson on December 19, 2024

Now that the U.S. faces the return of a fascist President to power, we must consider the connections among plutocracy, misogyny, and fascism. In 2016, many pundits attributed Trump’s election to the rightward shift of white working-class voters in response to economic anxieties inflicted by neoliberal globalization. Political scientists quickly refuted this theory, pointing to polling and other data indicating that Trump supporters were driven by racial anxieties spurred by immigration. Trump’s appeal lay in his fascist politics of racial nostalgia–his then-implicit promise to restore whites to a dominant position in society. There is a lot of truth to this story. However, its narrow focus on working-class voters lets racist plutocrats and small business owners off the hook. It also fails to account for the misogynistic gender politics of fascist movements like Trump’s. Here I want to unpack the gender politics of plutocracy, which locates primary responsibility for fascism at the top of the class hierarchy.

We can get some insight into American plutocracy by considering how it has changed since the New Deal. Mark Mizruchi, in The Fracturing of America’s Corporate Elite, tells the story of two different types of corporate leaders. One type, which dominated America’s corporate elite from the mid-1930s – 1970s, accepted the New Deal framework–social insurance, welfare programs, progressive taxes, regulation, and labor unions.  This center-right corporate elite supported public policies that promoted the national interest in ways that also promoted corporate interests. It was willing to pay high taxes to build Eisenhower’s national highway system. But there were always far-right business leaders who loathed the New Deal. Over time, they used their political influence to minimize their taxes, dismantle labor unions and undermine regulations on their businesses. Once liberated from these constraints, corporate elites went their separate ways and lost any capacity to rally each another around common national interests that might also help their bottom lines. A critical moment came during Clinton’s health care reform efforts in the mid-1990s. Initially united in support of the reforms, the corporate elite fractured in the face of hostility from more reactionary business leaders. The latter now dominate the corporate elite.

Evan Osnos paints a vivid portrait of the cultural changes wrought by this overturning of who was dominant in America’s corporate elite. He shows how Trumpist plutocrats, many of whom made their fortunes through illegal financial scheming, overpowered the staid, respectable Bush-style plutocrats who had formerly controlled the culture of Greenwich, Connecticut. (Prescott Bush, a leader of the New Deal/postwar corporate elite, raised his son George H. W. Bush in Greenwich.)

I read in Osnos’s story a clash between two ideals of plutocratic masculinity. The New Deal/postwar ideal of a masculine leader was responsible, prudent, orderly, law-abiding, sober, disciplined, conscientious, and willing to take initiatives on behalf of and even sacrifice some profits for ends–such as the national interest–larger than themselves. Men upholding this ideal follow norms of civility and respect, carry themselves with dignity, and constrain their impulses. The U.S. military leadership advocates a similar ideal, with additional stress on honor, courage, patriotism, and sacrifice for the nation.

The Trumpist ideal of plutocratic masculinity is brash, aggressive, impulsive, vulgar, and contemptuous of all moral, legal, and social constraints. Trumpist plutocrats such as Elon Musk, Peter Thiel, and Marc Andreessen (or, in his day, Jordan Belfort) demand impunity above all. They revel in transgressing the law, morality, and social conventions to take what they want. They extol such behavior as “disruptive,” visionary, and heroic.  They bully and threaten anyone who gets in their way, including their employees, whistleblowers, politicians, state regulators, public prosecutors, and the press. They want others to see them as Ayn Rand did–as brilliant rugged individualists, infinitely superior to the weak, envious, parasitic rabble. They recognize no cause higher than themselves.

Both ideals of masculinity define themselves in opposition to the feminine, which they cast as inferior and subordinate. But the center-right plutocrats pride themselves on their gentility toward women who adhere to the inferior “complementary” role accorded to them. The Trumpist plutocrats (if they are heterosexual) often sexually harass and abuse women, even those conforming to feminine roles, and even boast about it. No wonder so many of Trump’s proposed nominees for cabinet or advisory positions–Matt Gaetz, Pete Hegseth, RFK Jr., Elon Musk, etc.–have been accused of sexually abusing women.

Once economic inequality in the U.S. became so vast that the Trumpist plutocrats won de facto impunity, it was inevitable that their brand of masculinity would triumph. With their unaccountable power to transgress laws and norms, they effectively cast as losers the upholders of the center-right norms of “respectable” masculinity. In the ruthless masculine dominance game they play, they humiliate the “respectable” men with vulgar insults. Trump demonstrated this fact in the 2016 debates against his rivals for the GOP nomination, and in his repeated derision of members of the military who uphold moral constraints and sacrifice for the nation.

What is the appeal of Trump’s fascism to his non-plutocratic supporters? The other day one of my students told me that his fraternity brothers were huge fans of Trump because they saw him as strong and manly. I view him as by far the psychologically weakest U.S. President in history. What accounts for this radical difference in perceptions? The answer to this question helps us understand the psychological allure of fascism to misogynistic men who don’t and never will enjoy plutocratic impunity.

Trump’s two outstanding personality traits are narcissism and impulsivity. Narcissists put on shows of self-confidence and grandiosity. Yet inside, they suffer from a pathetic lack of self-confidence. Unable to muster up any sense of inner self-worth, they depend on the adulation of others to feel good about themselves. Trump’s extreme psychic fragility is evident. Although he has enjoyed extraordinary privilege, indulgence, and bailouts his entire life, he is a bundle of grievances. He whines about the “unfairness” of every challenge, setback, and external constraint. His thin skin makes him incapable of rising above or brushing off criticism as beneath his notice, and thereby lets others disturb and dominate him. He openly envies and slavishly flatters people he perceives as stronger than himself, such as Putin and Kim Jong Un.

Ezra Klein has recently focused on Trump’s impulsivity and disinhibition. He lacks self-control. He blurts out what’s on his mind even when saying it goes against his interests. His supporters see such behavior as authentic and honest. However much he spreads lies with his words, he expresses his real emotions, which largely consist in his grievances against cultural elites. His supporters share the same grievances, including against anyone defying conservative gender norms, such as ambitious and successful feminist women. They love Trump because “He gets us.” They bond with him over a shared sense of ressentiment. Yet, as Nietzsche insisted, ressentiment is a feeling of the weak.

The non-plutocratic men who fantasize that they will be uplifted by supporting Trump are sadly mistaken. Notoriously, Trump humiliates everyone in his inner circle, reducing them to “dignity wraiths.”  He has repeatedly ripped off his more distant true believers as well as closer ones.

The non-plutocratic emulators of Trump’s misogyny are in even worse shape. Full of resentment over women’s advances, for which they blame their own decline, they imagine that they can regain their masculine dominance by insulting women. Yet “Your body, my choice” was spread by Nick Fuentes, who is a self-proclaimed incel. Men who lack great wealth and power court their own inceldom by emulating Trump.

More generally, men damage each other and themselves in playing by bullies’ rules of patriarchy. According to these rules, masculinity is defined in terms of contempt for anything feminine in others or oneself, such that anyone who displays any hint of what is seen as feminine is deemed properly subject to humiliation. Since subordination is itself marked as feminine, men also bully one another to determine who is dominant or subordinate, so as to constitute themselves as masculine and their rivals as feminine. Everyone loses under these rules, including even the “winners” of these games. For “winning” amounts to a kind of emotional stunting, social alienation, and moral and spiritual self-mutilation. Trump supporters and emulators don’t have to take my word for this. They just have to listen to Arnold Schwarzennegger, who explains why fascism is for losers.

{ 15 comments }

1

nastywoman 12.19.24 at 9:24 am

what a GREAT explanation of the ‘trumpMEME’ or as Elon wrote:
Who controls the MEMES – controls the Universe!

2

LFC 12.19.24 at 3:28 pm

From the OP:

In 2016, many pundits attributed Trump’s election to the rightward shift of white working-class voters in response to economic anxieties inflicted by neoliberal globalization. Political scientists quickly refuted this theory, pointing to polling and other data indicating that Trump supporters were driven by racial anxieties spurred by immigration.

I think, contrary to this passage, that Trump’s support in all of his campaigns has rested on various factors or impulses among his supporters. There’s no need, and I think no empirical warrant, to set up an either-or explanatory choice between economic and racial “anxieties.”

A 2021 article in the journal International Organization (Broz, Frieden and Weymouth, “Populism in Place: The Economic Geography of the Globalization Backlash”) argues that support for populist (or “populist”) candidates in the U.S. and Europe has been (to quote the abstract) “strongest in communities that experienced
long-term economic and social decline.” A glance through the piece shows that they’ve marshalled evidence for this, connecting e.g. county-level vote shares for Romney in 2012 vs. Trump in 2016 with various indices of economic and social decline (see e.g. Figures 6 and 7). While methodological or correlation/causation issues perhaps could be raised (as is often the case), there does seem to be a fair amount of evidence that Trump’s electoral support has rested on more than one factor, and that economic conditions are a part (not all) of the explanation.

3

MisterMr 12.19.24 at 6:28 pm

Indirectly relevant to the topic, I push Lakoff’s book The Political Mind from 2008:

Lakoff is a cognitive psychologist/linguist, and makes the argument that (according to his research) the emotional perception of politics for most people is rooted in two big complexes, the Authoritarian Father (represents politcs as perceived by the righties) and the Nurturing Mother (represents politics as perceived by lefties, although lakoff says that lefties actually are more centered whereas righties are more unbalanced toward the authoritarian father).

I think that this idea that the role of the government is that of the authoritarian father explains many gendered expressions of right-leaning authoritarianism (fascism): the need for a strong-looking, aggressive leader, the dislike for “nurturing” policies towards others, the fear of internal and external threats the strong father is supposed to defend us from.

What I’m not sure about is wheter the chicken comes first or the egg: do people apply this fearful worldview because right-leaning media is pushing it, or are people actually fearful for some reason (fear of economic or status loss) and therefore believe more easily right wing media.

4

Alex SL 12.19.24 at 10:03 pm

This is a very interesting analysis, thanks.

I have been trying to understand what the followers hope to gain. Always the inescapable conclusion is that they are deluding themselves if they think that the billionaire fraudster is their friend because he is white, male, and hates the same people as they do. But they simply must be getting something out of it, right?

One factor that seems obvious to me (although hotly contested by those who think that the working class is the good side in the class struggle, so nobody who is working class can ever be a bad person) is that there are those among us who are happy to suffer as long as they see immigrants, academics, or those annoying climate activists suffer even more. They would rather lose a thousand dollars themselves than gain five hundred dollars in the knowledge that a young black man also gained five hundred. This should be intuitively clear, as we all know a few people in our lives who will harm their own interests out of pride, rage, and spite; we merely have to admit that this person getting themselves banned from the only local supermarket because of what they did to a neurodivergent shop assistant or how their gay daughter broke off all contact after what happened last time they visited is likely to also translate into what they do in the voting booth: never admitting fault is more important than beneficial outcomes.

The other thought that has crystallised for me is more closely related to this post. There is a struggle between a rules-based order and an order based on personal relationships, identity, and power that is well captured here by the two two kinds of masculine leader. It is a thread that runs through all levels of organisation, from the small business owner who resents not being able to discriminate against employees and customers across Silicon Valley’s “disruption” and “move fast and break things” all the way up to undermining the EU, UN, and NATO: a very immature impulse to believe that because I am wealthy and/or my country is very wealthy and/or militarily powerful, I don’t want to be constrained and don’t want my country to be constrained. To those thoughtful enough to think beyond acting on their impulse, the intellectual justification is that the rules were created corruptly, by the weak, to allow the weak to keep down the strong who would rightfully rise to the top if it wasn’t for those pesky diversity and anti-discrimination rules, for those pesky conventions like “you can’t just openly blackmail your allies”, for those pesky money laundering and securities and copyright laws…

It seems absurd both because one would expect that conservatives understand the idea of everybody having to follow the rules and because, as with men being harmed by patriarchy, in the end a functionally lawless society will be worse even for those at the top, who constantly have to vie for the favour of those the next step above them or fear being pushed off a balcony, at the very least metaphorically. What is more, it should be obvious to anybody that just because they are strong now, they, or their children, or their nation may not remain so a few decades from now, and then they may wish there were still rules in place to protect the weak. But that is what appears to be going on: I want this now, without any understanding of what society this want creates. Immaturity.

5

Ebenezer Scrooge 12.19.24 at 11:59 pm

I like this piece a lot, and have just one nit to pick. I think there is an anachronism in its description of New Deal plutocrats. It was taken from the postwar era, and the description of their attitudes to women rings true to me. In the postwar era. But such plutocrats still exist today, and many have feminized more than a bit.

A lot of people have read John Carreyrou’s book on Theranos: “Bad Blood.” It described many elderly plutocrats who went gaga over Elizabeth Holmes. Carreyrou never went much into motives, but they seemed to have viewed her as their perfect ideal daughter-figure.

The modern world of New Deal plutocrats (e.g., Bill Gates) embraces a gorgeous mosaic of dead white men: of any color, gender, or sexual orientation. The Trumpazoids prefer their white men pale and male.

6

Don P 12.20.24 at 12:35 am

“However much he spreads lies with his words, he expresses his real emotions, which largely consist in his grievances against cultural elites.”

I think this is the key to why his followers call him “honest”. He’s not honest in the sense of “not lying”, he’s honest in the sense of being transparent.

7

Akshay 12.21.24 at 9:47 am

I think the Arnold link at the end was intended to go to this one?

https://youtu.be/jsETTn7DehI?feature=shared

8

Bruce Baugh 12.21.24 at 12:41 pm

This is a really good piece. The one nit I want to pick is that misogynistic bullying isn’t just a thing for straight plutocrats and their running-dog lackeys. We see plenty of it in guys from Peter Thiel to Glenn Greenwald. Hating and fearing women apparently brings together such men across all lines of orientation.

9

Liz Anderson 12.21.24 at 1:00 pm

Thank you, yes, that’s an even better one.

10

noone1 12.22.24 at 10:11 am

“This center-right corporate elite supported public policies that promoted the national interest in ways that also promoted corporate interests. It was willing to pay high taxes to build Eisenhower’s national highway system.”

Ah, those were the days!

These days, however, when taxes get higher (including the gas tax, ostensibly collected specifically to finance road improvements), roads ain’t getting any better. Is it possible that “public policies that promoted the national interest” no more? That the tax money is spent on organizing new departments, new committees and subcommittees, and making governor’s second cousin the Czar of Traffic, with a whole big court complete with a chopper to move around because the roads are jammed? What’s a poor corporate elite to do?

Also, the transformation from “good” corporate elites of the 50s and 60s to “bad” corporate elites of the 80s-plus is usually (and convincingly) explained by the 50s-60s’ elite having to make sacrifices for the sake of winning the Cold War. Once it became clear that the Cold War has been won (mid 1980s) — poof! No more mr. Nice Guy.

11

Hidari 12.22.24 at 3:49 pm

‘ In 2016, many pundits attributed Trump’s election to the rightward shift of white working-class voters in response to economic anxieties inflicted by neoliberal globalization. Political scientists quickly refuted this theory, pointing to polling and other data indicating that Trump supporters were driven by racial anxieties spurred by immigration.’

It would be interesting to have some links to the relevant peer reviewed papers written by scholars* with expertise in American politics, statistics and/or (e.g.) psephology, in high impact journals, in which this theory was definitively refuted.

*i.e. serious scholars who work at Ivy League or Russell Group universities, in departments with the relevant expertise and a good publishing record (again in terms of teaching, publications in high quality journals).

12

EWI 12.23.24 at 4:05 pm

The Trumpist plutocrats (if they are heterosexual) often sexually harass and abuse women

There’s been more than a little evidence that the non-heterosexual plutocrats in question here are, in addition to the racism and hatred of the poor which all share, also types who actively hate women too (it is fundamentally all about the exercise of coercive power)

13

Liz Anderson 12.24.24 at 1:04 am

Hidari 11
There are many fine scholars outside the Ivy League/Russell Group and many respectable journals outside the top-ranked ones. (Indeed, some top-ranked journals are actually scam journals, but that’s another issue.) For starters on the economic vs. racial anxiety theories of Trump’s 2016 win, check out

Tyler T Reny, Loren Collingwood, Ali A Valenzuela, Vote Switching in the 2016 Election: How Racial and Immigration Attitudes, Not Economics, Explain Shifts in White Voting, Public Opinion Quarterly, Volume 83, Issue 1, Spring 2019, Pages 91–113, https://doi.org/10.1093/poq/nfz011

Abramowitz, A., & McCoy, J. (2019). United States: Racial Resentment, Negative Partisanship, and Polarization in Trump’s America. The ANNALS of the American Academy of Political and Social Science, 681(1), 137-156. https://doi.org/10.1177/0002716218811309

Major, B., Blodorn, A., & Major Blascovich, G. (2018). The threat of increasing diversity: Why many White Americans support Trump in the 2016 presidential election. Group Processes & Intergroup Relations, 21(6), 931-940. https://doi.org/10.1177/1368430216677304

14

LFC 12.24.24 at 5:39 am

A few days ago I read much of the linked Evan Osnos piece in The New Yorker, which was interesting. At least in the part of the article I read, he was mainly drawing a contrast between the Bush-style Republicans on one hand and, on the other hand, those who had broken with the Eastern Establishment version of Republicanism to support first Goldwater in the ’64 primary and then Reagan in the 1980 primary (there were some of those in Greenwich according to Osnos, though in the minority compared to the first group). The second group was more ideological in some sense, more right-wing, more open say to right-wing libertarianism in terms of influences. I tend to doubt however that all members of that Goldwater/Reagan group became fans or advocates of the “Trumpist ideal of plutocratic masculinity” as the OP describes it, though some of them presumably did. (Btw see Rick Perlstein’s Before the Storm on the kinds of businessmen who were the most fervent or earliest Goldwater supporters.)

15

Ron Skurat 12.24.24 at 5:15 pm

Publish the name of the frat so I can blacklist them from being hired at my firm

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