“The Irish Times”:http://www.irishtimes.com/newspaper/ireland/2009/0306/1224242371838.html?via=mr
RYANAIR SAYS it is serious about plans to charge passengers for using the toilet on its aircraft. “It’s going to happen,” chief executive Michael O’Leary told journalists yesterday about the proposal, which garnered huge publicity worldwide when he threw it out as a vague possibility last week. Mr O’Leary said aircraft manufacturers had told him there were technical and safety issues about using a coin-operated system on toilet doors, so the proposal now was that passengers would swipe a credit card to gain entry. He said that if the airline was prevented from charging passengers on the way in to the toilet, it would impose the charge when they were on the way out.
When and if Ryanair introduce their proposed transatlantic service, I wouldn’t be surprised if they charge more for the toilets, to extract the maximum benefit from their enhanced bargaining strength two hours or so into the journey.
I’ve always thought that the social expectations associated with Ryanair flights are a microcosm for a certain kind of gung-ho libertarian ideal of market society, in which every possible social interaction is conducted through the cash nexus (if Michael O’Leary thought he could get away with charging you for the attendants’ smiles, he would). There are some quite clear efficiency benefits to this – externalities are internalized, and if you are determined _just to travel_ (and to carefully work around their ways of squeezing you for extra cash) their flights are very cheap indeed. But you can also expect that they will charge you for everything that they possibly can, and take full advantage of every bargaining asymmetry going. This is pretty unattractive to people to me, but it may perhaps be attractive in principle to others (I have no doubt that O’Leary is using the ‘charging for toilets’ story quite calculatedly to drum up publicity for his company). Perhaps these people discover whether they like it in practice as well as in principle the next time they weave their way from the airport bar to board a three hour flight, and discover that the strip on their credit card has become demagnetized …
Update: Thanks to commenter Ray, it appears that Michael O’Leary has admitted he was “taking the piss”:http://www.irishtimes.com/newspaper/ireland/2009/0307/1224242448956.html (sort of; reading between the lines of his statement, and knowing a little bit about O’Leary, I’m strongly inclined to think that he at least investigated the idea’s feasibility) .
“Boeing can put people on the moon, design fighter aircraft and smart bombs, but they can’t design a bloody mechanism to go on doors that will accept coins,” he admitted. Mr O’Leary also confessed that it would not be possible because some “bureaucrat in Brussels” had decreed that establishments where food and drink is served have to provide toilets free of charge.
If it hadn’t been for those meddling Brussels bureaucrats, he’d have gotten away with it!