A week or two ago I was doing a bit of work on the Wikipedia article on political correctness, and I came up with what may well be the first introduction of the term (initialised as “p.c.”) to the general public, as represented by the readership of the New York Times, in an article by Richard Bernstein.
At least since the 1970s, the description “politically correct” or, in Australia, “ideologically sound”, had been used within the left to mock those who were excessively concerned with doctrinal and linguistic orthodoxy. The story of how “political correctness” turned from an inside joke to a Marxist-inspired assault on All We Hold Dear is reasonably well known. Bernstein traces its emergence as a pejorative to a conference by the Western Humanities Conference held, appropriately enough, in Berkeley.
For me, at least, the real surprise in this article came right at the end, with a quote from Roger Kimball, now of Pajamas Media, who said “It’s a manifestation of what some are calling liberal fascism”. Apparently, Jonah Goldberg owes him royalties.
Update I haven’t made proper use of the excellent NYTimes search facility until now. This search shows a string of sardonic references to political correctness in the Arts section (and one reference to its use by the Chinese CP) appearing in the years before Bernstein’s piece. After that, there’s an explosion). And “liberal fascism” made its first outing (post-1980 at any rate) in a 1988 story about the Dartmouth Review, spoken by then editor Harmeet Dhillon.