Eszter’s Amazon Price Discrimination post generated some heat and also light. Clearly folks are fascinated by how it all works. (I am.) So here’s something: Aaron Shepard, author of Aiming At Amazon, has posted the draft of the 2nd edition as a free PDF download (here’s the blog link; here’s a direct link to the zip file itself.)
What’s it about? I’ll quote the subtitle: ‘the NEW business of self-publishing – or – how to publish books for profit with print on demand by Lightning Source and book marketing on Amazon.’ That’s pretty narrow, so maybe you don’t care. If you do think that might be interesting, I’d say it’s a good book, and an excellent how-to. If you want a practical step-by-step to starting your own micro-publishing business, he’s got the blueprint. If that’s not for you, it’s still interesting. For example, he has smart things to say about Amazon’s apparently hair-raisingly ruthless attempts to stamp out the POD competition. (If you don’t know about that, you could start here, then graduate to reading the actual legal complaint here. It’s an ongoing class action suit.) Shepard doesn’t deny that Amazon is ruthless but he takes a small-fish-can-still-swim-here line. I’ll quote from his blog (presumably he doesn’t want his draft quoted, but it says pretty much the same): [click to continue…]


