Yesterday, the Pew Internet and American Life Project released its latest research report, this one on health information-seeking online. The study finds that 80% of users have searched for some type of health information online (it’s worth noting here that “health information” is defined broadly by including searches for diet and exercise or fitness in this category). Regarding material pertaining to a specific disease or medical problem, the survey of 537 users found that two-thirds have used the Internet as a resource.
One of the topics of interest to me in my research is seeing how different types of Internet access may result in different types of Web uses. The report shows that while 87% of those with a broadband connection at home sought some health information online, only 72% of those with a home dial-up connection did so as well. Also, Internet veterans (in this case people who’ve been online for six or more years) are considerably more likely to have engaged in such activity (86%) than those who have 2-3 years of online experience (66%).
Of course, we would need more information about all these users to draw any conclusions regarding the independent effects of certain factors. People who went online later and who don’t have high-speed connections at home may differ from others in various ways (e.g. lower income, lower education), which may then be related to their propensity to search for health information in the first place. Nonetheless, these relationships are interesting to observe. They support my arguments about the potential implications of connectivity quality and experience for types of uses.
The author of the report is Susannah Fox, Pew’s resident expert on the topic. She has been working in this area for several years and has put out other related reports in the past, e.g. one dealing with prescription drugs online and another looking at how users decide whether to trust online information when it comes to health matters.