“Nuanced”

by Henry Farrell on August 14, 2007

“Uncle Zip”:http://uzwi.wordpress.com/2007/08/14/double-bind/ (aka M. John Harrison).

Reading Benjamin R Barber’s Consumed: How markets corrupt children, infantilize adults, and swallow ctizens whole, & invincibly reminded of some of the weird contortions Thomas de Zengotita (Mediated: How the media shape your life and the way you live in it) put himself through to avoid looking as if he was saying what he was so obviously saying, I determined to write a book of cultural criticism of my own, to be called Nuanced: How the contemporary left has been forced into hypocrisy, temporising & doublespeak by the fear that no one would otherwise publish, buy or read its books of cultural criticism. Damned if he does & damned if he doesn’t in a culture that simply won’t be criticised, Barber explains why this can’t actually be described as a form of soft censorship proceeding from what unstreamlined old lefties would have called f**** c************. Not a bad thing, because it forces him to find a new way of (not) saying it, & books like Consumed–unable to point the finger at their own potential readership for fear of losing it–survive the market only on their ability to confect neologisms & catchwords, presumably in imitation of the business bestsellers & aspirational texts which they don’t actually want to be seen to be contradicting.

When I’ve finished Nuanced I’ll move on to Fucked.

{ 44 comments }

1

Stuart 08.14.07 at 5:35 pm

Nuanced, or just very hard to read?

2

Stuart 08.14.07 at 5:52 pm

Is this how we are supposed to read the excerpt above?

Reading Benjamin R Barber’s Consumed: How markets corrupt children, infantilize adults, and swallow c[i]tizens whole, [and] invincibly was reminded of some of the weird contortions Thomas de Zengotita [went through in] Mediated: How the media shape[s] your life and the way you live in it put himself through to avoid looking as if he was saying what he was so obviously saying, I determined to write a book of cultural criticism of my own, to be called Nuanced: How the contemporary left has been forced into hypocrisy, temporising [and] doublespeak by the fear that no one would otherwise publish, buy or read its books of cultural criticism.

Damned if he does [and] damned if he doesn’t in a culture that simply won’t be criticised, Barber explains why this can’t actually be described as a form of soft censorship proceeding from what unstreamlined old lefties would have called f**** c************. Not a bad thing, because it forces him to find a new way of (not) saying it, [and] books like Consumed – unable to point the finger at their own potential readership for fear of losing it – survive the market only on their ability to confect neologisms [and] catchwords, presumably in imitation of the business bestsellers [and] aspirational texts which they don’t actually want to be seen to be contradicting.

Without any paragraphs or being able to see where the book titles (both real and invented) are supposed to start and end the entire thing takes about five readings to make any sense of it.

Still trying to work out what five letter word beginning with “f” followed by a thirteen letter word beginning with “c” are intended to be censored in the second paragraph, and can’t find any meaning of the word invincibly that makes sense in context.

3

soru 08.14.07 at 5:58 pm

false consciousness

4

David 08.14.07 at 5:58 pm

Stuart: for “invincibly” substitute “inevitably” and I think you’ll have it. Otherwise, your critique of rather sloppy writing (not that there isn’t an interesting point or two in there) is spot on.

5

Colin Danby 08.14.07 at 6:12 pm

Uncle Zip confuses capitalism with commerce.

6

Luis Alegria 08.14.07 at 7:05 pm

Mr. Henry,

It seems to me that much of the left long to find personal fulfillment through being Amos Starkadders. There is, unfortunately, a shortage of Quivering Bretheren.

7

stuart 08.14.07 at 7:42 pm

David, yeah I agree with the overall point, but not sure you can expect anything else – it’s hard to sell books (well more than just the first few) if the people reading it think you are insulting or belittling them. The general conceit of pretending that the author and his audience are above the general hoi polloi and are not really affected by something being asserted as a broad societal phenomenon is hardly a rare one.

Good call on “inevitably” though, it fits his argument well, and is almost certainly what was meant.

Still articles like this remind me of the point Jakob Nielsen made last month.

8

MFA 08.14.07 at 7:49 pm

Sentenced to Death: What Every Writer Needs to Know About Putting Words Together Into Readable Paragraphs.

9

Delicious Pundit 08.14.07 at 8:06 pm

mfa +1. My book is “White Space: How The Invention Of Proper Paragraphing Changed The World.”

10

Shelby 08.14.07 at 8:08 pm

I don’t think I’ve encountered the term “unstreamlined old lefties” before. Does he mean unreconstructed?

11

Daniel 08.14.07 at 8:41 pm

I have no idea what that rambling nonsense was all about, and I suspect the writer didn’t either.

“invincibly reminded”?!

12

lemuel pitkin 08.14.07 at 8:51 pm

OT but the blockbuster I’ve always wanted to write is Folding Chair: How One Invention Changed the Way We Sit — and Live.

13

Grand Moff Texan 08.14.07 at 9:12 pm

Damned if he does & damned if he doesn’t in a culture that simply won’t be criticised

What culture is that? The discovery of such a culture would be an historic occasion. Or is this some of his science fiction?

presumably in imitation of the business bestsellers & aspirational texts which they don’t actually want to be seen to be contradicting.

Gee, I sure wouldn’t want to contradict business best-sellers and “aspirational texts.” Everyone knows they’re always right, even though no one really knows just what the fuck an “aspirational text” is.

Sweet Drunken John Wayne in a Tuxedo, that man sure can whine without saying anything! I just got out of a meeting with a similar Whiny Old White Guy who seemed similarly to know nothing about anything except what he didn’t want to hear. You know, British English is a funny thing. What they call “car parks” we call “highways.” And what in America would be good old-fashioned conservatism appears, in a British context, to be nothing more than testicular shutdown.
.

14

Slocum 08.14.07 at 9:15 pm

Markets infantilize adults?

Isn’t it ‘infantilizing’ to assume that adults are helpless dupes who are too stupid to realize they’re being screwed and so need to be protected from their own inclinations and rescued from their false consciousness by Barber, et al?

stuart: it’s hard to sell books (well more than just the first few) if the people reading it think you are insulting or belittling them.

Particularly when your thesis is inherently insulting and belittling to them–hiding that takes extra work. Not as much as it would, though, if your audience were actually smart, but we’re already know they’re very easily fooled and lead astray.

15

Grand Moff Texan 08.14.07 at 9:53 pm

Isn’t it ‘infantilizing’ to assume that adults are helpless dupes who are too stupid to realize they’re being screwed

Yes.

and so need to be protected from their own inclinations and rescued from their false consciousness by Barber, et al?

No. A little work on their own part would be nice.
.

16

H.C. Carey 08.14.07 at 10:16 pm

I simply cannot tell what that post is trying to argue. That’s one of the worst pieces of writing I’ve ever seen on any blog, anywhere. Even the re-written version submitted by the first commenter barely makes sense.

Can someone explain what he is trying to say? Or better yet, just say it?

17

greensmile 08.14.07 at 10:18 pm

Well, Harrison is probably right that you endear few readers with a good scolding. On the matter of consumerism, I have tried and gotten myself a damn small audience. But I think “market” is still a beast that is due for its own lashings. Market-uber-alles, as Friedman would have had it, is basically a crowd that has forgiven itself in advance for its avarice and eat-the-weak ethics. Markets seem natural, Darwinian even, yet they can be synthesized too…and are being created as a way to hide a planet wasting tragedy of the commons behind a tiny fig leaf . The interests that benefit will get away with it too because our consumerism on its little scale plugs in so nicely to a planet-scaled capitalism profiting those who do not even own what they are ruining.

18

stuart 08.14.07 at 11:54 pm

greensmile have you considered one reason for maintaining a small audience would be things like in the first sentence of the first link you included you use the term ‘demoncracy’, which is about the point that I stopped reading your blog. Maybe that is exactly your intent though.

19

greensmile 08.15.07 at 2:06 am

Liking one’s own misspellings is a pretty serious failing. I had that coming.

20

SG 08.15.07 at 2:42 am

Miss Luis

you do know, don’t you, that there never was anything nasty in the woodshed? It was all an excuse to terrorise the Starkadders into obedience. Perhaps Amos wouldn’t have been so busy terrorising his own brethren if the matriarch of the family hadn’t established fear as the only means of control?

(And have you seen the movie? I strongly recommend it, it even cuts out the silly sci-fi parts)

21

Seth Edenbaum 08.15.07 at 4:51 am

Am I the only one [and if course I probably am] who sees the relation of this discussion to the previous post? The whole point of the culture of expertise is that it operates only within accepted orders. The model for academia is now as intellectual trade school. Isn’t that what I hear defended on this site every day?
So what’s wrong with the real thing?
What infantalizes people is when their world is defined only by others; in a world where leadership is defined as the brilliance of precocious preadolescence that dreams of defining others’ worlds for them: And here I am being lectured on ambiguity by a science fiction author, the maker of art for engineers and poetry for experts: the master of the esthetics of propositional logic.
Am I supposed to be happy that the androids are questioning intellectual Fordism?

“O Lord, grant that in some way it may rain every day, say from about midnight till 3 o’clock in the morning, but you see, it must be gentle and warm so it can soak in; grant that at the same time it would not rain on campion, alyssum, helianthemum, lavender and others which You, in your infinite wisdom know are drought loving plants. And grant that the sun may shine the whole day long, but not everywhere (not, for instance on spiraea, or on gentian, plantain lily, or rhododendron), and not too much; that there may be plenty of dew and little wind, enough worms, no plant lice and snails, no mildew, and that once a week a thin liquid manure and guano may fall from heaven. Amen.”

There’s a joke in there but I’m drunk so this will have to do.

22

Luis Alegria 08.15.07 at 4:52 am

Mr. Sg,

I did think the movie was rather good actually, and in some ways an improvement on the book as it cut out the stylistic satire (the asterisks) that wore out its welcome after a dozen times or so. Otherwise it was extremely faithful to the book and rightly so.

You miss the purpose of “something nasty in the woodshed” – Aunt Ada’s club is not fear but guilt and shame.

I think that nasty stuff in the woodshed (real or not, it was ancient history) works quite well as an analogy of the club of guilt that is a favorite weapon of the western left, its ethnic chauvinist allies and the third world in general. It excuses a world of incompetence, foolishness and sin, just as it does at the Farm.

23

SG 08.15.07 at 6:05 am

Mr. a,

it also retained all of the fine dialogue between Miss Post and that horrific poetic admirer of hers (I forget his name) and I thought brought the entire family to life most beautifully.

Sadly I can’t say that I agree the woodshed’s contents hinted at guilt and shame. The book seemed to leave it open, as I recall, and the movie hinted at horror. Perhaps the woodshed contains a metaphor for all occasions?

In any case, it’s strange to accuse a movement based on free personal sexual and lifestyle choices of using guilt and shame as a club. That’s more a tool of the biblical side of politics, who certainly have a lot of shame to be guilty of. Or do you intend to start ranting about radical environmentalists shaming anyone whose lifestyle they disagree with?

24

Lake 08.15.07 at 11:01 am

Henry, what was it that caught your eye in Harrison’s post? In reproducing it without comment you seem to imply either that it’s beyond ridicule or that there’s something well-said in it. Which did you mean?

25

Matt McIrvin 08.15.07 at 11:06 am

Luis Alegria actually got a really good crack in this time, I think, except that I don’t think this phenomenon is limited to the left at all. Something like it is clearly visible in what John Holbo called the “dark satanic millian conservatism” of David Frum, the idea that we need less comfort and safety and more misery and mortal risk in the world because these things build character and keep people from acting out in unseemly ways. Of course, Frum merely thought this character-building exercise would be good for the lower classes, whereas their left counterparts tend to think it’s middle- and upper-class consumers who need it. But the sentiment is similar.

I have a hard time going along with it. I think that consumer-capitalist society as it exists is wasteful and unfair and damages the environment in dangerous ways, and to the extent that it is and does those things, that should be opposed. But in rants like Harrison’s (though his prose makes it hard to tell precisely what the angle is) there’s a whiff of an idea that comfort inherently corrodes the soul–that even if we could all get nice consumer goods distributed equally at no individual or collective cost, that would be a terrible, bad-for-us thing. And this bothers me, in part because I lack certainty of what level of discomfort and deprivation would be enough to make us whole.

26

Lake 08.15.07 at 11:46 am

Isn’t Harrison’s argument simply that:

1) Anti-consumerist screeds are now packaged to resemble self-help books.

2) They have to be find an audience,

so

3) They haven’t been winning up to now.

The argument is open to criticism, for sure. The prose is a bit free-associational, and the tone is self-indulgent. But by his own standards this post is a paragon of lucidity. Compare:

http://uzwi.wordpress.com/2007/08/04/a-fiction/

27

Timothy Burke 08.15.07 at 11:58 am

There are plenty of anti-consumerist jeremiads that sell just fine (at least as well as Barber and de Zengotita). Juliet Schor, anyone? Maybe some folks just know that a false consciousness argument is a bad one, but find it hard to give up on entirely?

28

Lake 08.15.07 at 12:10 pm

You may be right about Harrison’s motive, and I don’t defend any part of his argument. But seeing that his post here is much less daft and obscure than, for instance, his other ones, I’m puzzled as to what Henry was driving at in reproducing it.

29

Seth Edenbaum 08.15.07 at 1:04 pm

The last bit of my… screed? Jeremiad? was of course Karel Capek.

I’m going out for coffee.

30

Grand Moff Texan 08.15.07 at 2:59 pm

1) Anti-consumerist screeds are now packaged to resemble self-help books.

Like this one?
.

31

Lake 08.15.07 at 4:07 pm

Good grief, was that a dig at the NIV? It was thirty years ago. Let it go.

32

richard 08.15.07 at 4:43 pm

what in America would be good old-fashioned conservatism appears, in a British context, to be nothing more than testicular shutdown

…as opposed to cranial shutdown?

33

richard 08.15.07 at 4:46 pm

re: 30 – wait, which one is that, an anti-consumerist screed or a self-help book?

34

Slocum 08.15.07 at 5:28 pm

1) Anti-consumerist screeds are now packaged to resemble self-help books.

But anti-consumerism makes much more sense as self-help, for example:

How To Want What You Have

For people who have a problem with over-spending, changing their own attitudes and behaviors is a much more practical approach than shaking their fists and railing against TV commercials, Walmart, etc.

35

mds 08.15.07 at 6:40 pm

Good grief, was that a dig at the NIV? It was thirty years ago. Let it go.

Actually, I think it was a dig at those who market a religious text that has significant anti-consumerist content as a feelgood self-help book, with no apparent sense of irony.

(Though, considering the NIV crowd blatantly set out to “fix” translations they disliked regardless of rigor, “translating” certain passages purely to support their pre-existing dogma about abortion, premillenial dispensationalism, etc, etc, I think “Let it go” is a rather flippant dismissal of something that is intimately tied up with the dysfunctional nature of American fundamentalist Christianity.)

(Whew! Take that, M. John Harrison! You think your sentences are difficult to parse…)

36

Colin Danby 08.15.07 at 7:01 pm

Matt in #25 makes a lot of sense.

Denunciations of luxury and excess are ancient; the rhetorical counterpoise may be asceticism or the virtue of the past. Jerry Muller’s _The Mind and the Market_ (Knopf 2002) has the interesting early example in Justus Moser (o with an umlaut), an 18th-century German defender of serfdom, social hierarchy, and local values who was alarmed at the capacity of peddlers to stimulate new desires. Muller (p. 97) quotes Moser: “Our ancestors did not tolerate these rural shopkeepers; they were spare in dispensing market freedoms; they banned the Jews from our diocese; why this severity? Certainly in order that the rural inhabitants not be daily stimulated, tempted, led astray and deceived.”

The “stimulated, tempted, led astray and deceived” part seems very much alive in the Barber book and Uncle Zip’s posting. The usual clue you are in the neighborhood of this argument is a tendentious effort to draw a line between needs and wants, and an argument that some people — other people — have been led astray into false wants.

More generally the idea that we are oppressed by having too much stuff, the anxiety that we are diminished when businesses try to persuade us to buy things, and the apparent worry that OMG someone might actually *enjoy* a heavily-advertised mass-produced good, seem to me constant tropes of affluence itself. There’s nothing inherently right or left about them (if those terms have any stable meaning today at all).

What’s worrisome is that other more interesting critiques get confused with this stuff. One of Uncle Zip’s commenters opines that Barber says what Marx already said; a lot of people seem to confuse any left critique with windy lamentation about consumerism. Of course this is not Marx; it was not until the Frankfurt school that someone figured out how to cobble together bits of Marx with bits of Justus Moser.

37

imag 08.15.07 at 7:03 pm

This is the M. John Harrison who wrote Light? I used to feel bad about being unable to figure out what the hell was happening in that book. I guess it wasn’t my fault, then..

38

Anderson 08.15.07 at 8:23 pm

Speaking of Fucked, I see that Megan McArdle will be blogging for the Atlantic. A blog too far?

39

Chris Stiles 08.15.07 at 10:13 pm

Atlanticdammerung.

40

Michael Bérubé 08.16.07 at 3:43 pm

Maybe some folks just know that a false consciousness argument is a bad one, but find it hard to give up on entirely?

No doubt because they are interpellated into a subject position from which they misrecognize their relation to the false consciousness argument . . . damn! it just happened again.

41

Grand Moff Texan 08.16.07 at 4:10 pm

re: 30 – wait, which one is that, an anti-consumerist screed or a self-help book?

Yes.
.

42

Fledermaus 08.16.07 at 9:57 pm

Can someone explain what he is trying to say? Or better yet, just say it?

I think he was tring to say that Michael Moore is fat, that’s all they say these says.

43

Sam C 08.17.07 at 12:54 pm

Colin Danby @ 36:

The usual clue you are in the neighborhood of this argument is a tendentious effort to draw a line between needs and wants, and an argument that some people—other people—have been led astray into false wants.

The division between needs and wants isn’t obviously problematic: wants are intentional (you want something under a description) and needs aren’t (if you need X, you necessarily need anything which is identical with X). One can want what one doesn’t need, and need what one doesn’t want (perhaps because one doesn’t know one needs it).

A familiar definition of ‘need’: a need is a necessary condition of not suffering some serious harm. To say that a diabetic needs insulin injections is to say that she will suffer serious harm, perhaps death, if she doesn’t get them.

Of course, what counts as serious harm is open to dispute, and there will be borderline cases. But many cases are clearly not borderline: I want but don’t need an iPhone, because no great harm will come to me from not having one; someone who lacks access to basic conditions of living as a human (food, water, shelter, security, company, perhaps quite a lot more) is in need. She doesn’t merely want these things (she may not even want them at all); but she does need them (someone who doesn’t know she’s diabetic nonetheless does need insulin).

This doesn’t speak directly to the critique of excess you’re complaining about. But it could, if we add the obvious thought that what’s wrong with a system which creates and encourages wants – want after want after want – is that it distracts attention from other people’s needs.

44

Colin Danby 08.17.07 at 9:22 pm

Thanks Sam,

One could push a little more on exactly what “intentional” means and how much that covers. Borderline and perverse (I need a smoke!) cases aside, it strikes me that your health/harm criterion is unlikely to produce a list much different from the list it would generate for, say, a dog. This may be useful analytically in some contexts, but it doesn’t help us think about things like love or dignity which are not inherent in the person herself but in social interaction.

The other-people point I’m sympathetic with, though surely, as in Harry’s new wedding-present posting, we can also pay attention to other people’s wants, or even to things other people might like but don’t know they want!

This comes up in the literature on care, which sometimes likes to assert that care is about discerning the needs of others and meeting them, but which runs into difficulties when it goes beyond simple cases like a person needing insulin. Interesting epistemological difficulties arise in figuring out the needs of others, examined for example here:

Dalmiya, Vrinda. 2001. “Knowing people.” In Knowledge, truth, and duty, ed. Matthias Steup. Oxford: Oxford University Press.

On your last point, The “distracts” claim needs more evidence and argument. One might just as well point out that consumerism and advertising are full of inducements to buy things as gifts for others and to discern needs/wants in others that the others do not themselves discern — again, go back to Harry’s new posting and the happy discussion that follows it, a discussion that depends for its comprehensibility across space on the existence of brands and markets and entrepreneurial firms that make cool stuff that we can enjoy and get for other people. Now I’m not actually going to make that argument, but it does suggest that we can’t aprioristically reason from the fact that firms make an effort to get us to buy stuff to the moral condition of society.

To run it the other way around, there are plenty of examples of people ignoring (and worse) each others’ needs in situations of non-affluence.

It also — my last point, I promise — seems to me that there’s an implicit hydraulic theory of attention that gets invoked in the last sentence — the larger genre of argument taking the form that people aren’t paying attention to x (the thing I think they should) because they’re distracted by y.

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