I thought I’d get this rant out of the way before the season hits. Watching the Olympics in the US is no fun, because the only thing you can watch is Americans winning. You’d think the U.S. is the only country ever winning from the coverage. Don’t get me wrong, I’m happy for Americans to win, but I’m happy for other people to win, too. In fact, in some ways it’s much more interesting when you have a diversity of folks competing and this is portrayed clearly in the coverage. It gets boring fast when all you can hear is the U.S. national anthem.
Growing up in Hungary, I remember watching all sorts of sports competitions – and I don’t just mean the Olympics – where people from all over were taking home the gold. Sure, Hungary is a small country (population 10 million, that’s like Chicagoland having its own team) and its athletes are only going to win so many medals so you could argue that by definition coverage would have to feature other competitions as well. But actually, for a small country, Hungary ranks very high on the all-time medals list (whoa, I actually had no idea how high before writing this post) so it’s not as though there aren’t opportunities to feature its own. Also, TV could just show less of the event if there were not enough Hungarian nationals to feature. But that’s not what happens as featuring one’s own doesn’t seem to be the point. I remember hearing plenty of other national anthems and seeing lots of different flags.
This approach of showcasing athletes from all over doesn’t seem to be restricted to small countries. I was in Italy (pop ~ 60 million) recently flipping through channels and noticed the Hungarian national anthem playing on one of them. The station opted to show the end result all the way despite the fact that Italians were not the winners. Then they played another anthem (the Russian one so I could sing along in Hungarian, hah) for another winner, again, not Italians.
I wonder how this works in other countries, especially the ones winning lots of medals (e.g., for 2004, Russia, China, Australia, Germany, Japan, France, etc.).