Rebranding Peckham Spring

by Henry Farrell on March 22, 2004

Apparently, Coke has nicked its “business plan”:http://www.guardian.co.uk/business/story/0,3604,1174127,00.html for _Dasani_ from Trotter’s Independent Trading – “bottled tap water with added contaminants”:http://www.bbc.co.uk/comedy/onlyfools/christmas/1992.shtml. Does it glow in the dark too?

{ 2 comments }

1

des 03.22.04 at 6:21 pm

Is it an Urban Myth, I beseech thee O lazyweb to declare, that much “mineral” water wouldn’t make the cut of (Her Madge’s, at least) tap water, of account of as it is full of mineral crap?

And they did purify it by reverse osmosis first, which is a fine technology and I won’t hear a word against it.

2

Matt 03.22.04 at 7:49 pm

Reminds me of the old Perrier-sorta-sparkling water thing.

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