While people often view the work-family question through the lens of women’s equality and employment, in some European countries the focus is on how to get men to do more housework and child care. This is nothing new in Scandinavian countries, many of which replaced their maternity leave programs in the 1970s with gender-neutral parental leaves. As sociologist Barbara Hobson details in her edited volume, Making Men into Fathers, the Swedish government also developed an informational campaign in the 1970s to encourage men to be more active in parenting. One of the most famous images from the campaign featured the well-known Swedish weight lifter, Hoa-Hoa Dahlgren, cradling an infant. More recently, the Dutch government ran a similar television ad campaign, showing a father and his children sitting around a table when the mother appears and hands her husband a plate of meat. A voice meant to be that of the son then says, “Who is this man cutting the meat?” as text flashes that says, “Men are as indispensable at home as they are at work.”
Increasing men’s parenting time also has informed Dutch policies that give all workers the right to request part-time hours from their employers. One goal of the policy is to encourage both parents to work part-time and split caregiving duties at home. So far, few parents are actually living this model; in 2003, only six percent of couples with young children had both parents working part-time. Nearly 75 percent of employed Dutch women work part-time — the highest rate of part-time work in the western world. Still, the ideal is out there.
Ultimately, the focus on men is an attempt to maintain the lengthy leaves and flexible work-time that parents cherish while mitigating the disproportionate effects of these policies on women. These efforts are not only revealing of the gender egalitarian discourse around parenting in many European countries, but also of the importance parents place on having time to care for their own children. Few policy-makers advocate cutting parental leave or the availability of part time work. Instead, they have adopted the goal — rhetorically if not substantively — of making men into fathers.