That took a lot of balls

by Kieran Healy on November 17, 2005

So there’s this ad for Guinn– never mind. Check out this “ad for Sony TVs”:http://www.bravia-advert.com/, filmed last July in San Francisco. It consists of an awful lot of bouncy balls — about a “quarter of a million”:http://www.bravia-advert.com/commercial/index.htmlavailable, in fact — bouncing their way down a hilly street. It looks great and is much more soothing than “high-speed drives through the streets of Paris”:https://crookedtimber.org/2005/11/10/sacre-bleu/. There’s a sixty-second version for “high-“:http://www.bravia-advert.com/commercial/braviacommhigh.html or “low-“:http://www.bravia-advert.com/commercial/braviacommlow.html speed connections, and a three minute version, also for “high-“:http://www.bravia-advert.com/commercial/braviaextcommhigh.html or “low-“:http://www.bravia-advert.com/commercial/braviaextcommlow.html speed connections. You need Quicktime 7 for the high-speed versions. [Via “Alan”:http://www.schussman.com/.] If you prefer your lunchtime entertainment to take the form of puns on my surname, read “a brief interview with me”:http://blogometer.nationalJournal.com/archives/2005/11/1117_the_source.html on The National Journal’s “Hotline”:http://blogometer.nationaljournal.com/.

{ 12 comments }

1

Matt Weiner 11.17.05 at 1:54 pm

Shameless self-promotion: The tagline doesn’t really make sense.

2

Matt 11.17.05 at 2:50 pm

You guys ought to take a look at Jamie Zawinski’s blog. So you won’t be three weeks behind the Zeitgeist, trying to catch up.

3

almostinfamous 11.17.05 at 3:01 pm

the photos have been on flickr for a while. i believe it was done in SF this summer.

this is one of them

4

Kieran Healy 11.17.05 at 3:22 pm

You guys ought to take a look at Jamie Zawinski’s blog. So you won’t be three weeks behind the Zeitgeist, trying to catch up.

What good is an ivory tower if you can still keep up with everything?

5

yabonn 11.17.05 at 5:00 pm

You guys ought to take a look at Jamie Zawinski’s blog.

Had Kieran found it six month later, he still wouldn’t have resisted to that title :)

6

Henry 11.17.05 at 6:22 pm

The Hotline gets it right by getting it wrong …

bq. Of course, plenty more happened in the past 24 hours, such as Cheney’s pusback against war critics.

7

Andrew Edwards 11.17.05 at 6:25 pm

So we’ve gone from multiple posts about a Guinness ad to multiple posts joking about multiple posts about Guinness ads.

First CTer to post about posts about posts about Guinness ads should win some sort of prize.

8

ben alpers 11.17.05 at 7:34 pm

Well, any ad featuring an Australian cattle dog is alright by me!

9

luci phyrr 11.17.05 at 9:57 pm

Bouncing balls, almost always fun.

10

Vance Maverick 11.18.05 at 12:32 am

However well authenticated, the balls still look like CGI. I think the only point of actually dropping them on location was to build a legend of authenticity to strengthen the advertisement, the better to sell whatever it was.

11

Matt Weiner 11.18.05 at 7:40 pm

It was also surely a lot more fun to do than CGI.

12

kevin bourke 11.20.05 at 11:23 pm

grow up …since when is a marine a crybaby.stay the fight you old bastard!

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