You open the app and immediately the algorithm shows you what you want.
All the drivers in the world—and the algorithm someone finds the one who will get you where you want to go, as cheaply as possible!
Uber makes it harder to sustain the myth of “the algorithm.” As I wrote in Mother Jones last month, there are three inputs to the quality of a recommendation algorithm. We tend to focus on consumer data and machine learning expertise, but the third is usually the most important: the size/quality of the “content library” from which recommendations are drawn.