There’s a great anecdote about Roman Jakobson, the structuralist theorist of language, in Bernard Dionysius Geoghegan’s book, Code: From Information Theory to French Theory. For Jakobson, and for other early structuralist and post-structuralist thinkers, language, cybernetic theories of information, and economists’ efforts to understand how the economy worked all went together :
By aligning the refined conceptual systems of interwar Central European thought with the communicationism of midcentury American science, Jakobson envisioned his own particular axis of global fraternity, closely tied to forces of Western capitalist production. (He colorfully illustrated this technoscientific fraternity when he entered a Harvard lecture hall one day to discover that the Russian economist Vassily Leontieff, who had just finished using the room, had left his celebrated account of economic input and output functions on the blackboard. As Jakobson’s students moved to erase the board he declared, “Stop, I will lecture with this scheme.” As he explained, “The problems of output and input in linguistics and economics are exactly the same.”*