I’m five years too late, and McNeil PPC has beaten me to the name, but it struck me the other night[1] that iModium.com would have been the ideal name for an Internet/telecom/dotcom IPO in the late 1990s.
fn1. There was no medical reason for this thought, just a random neural connection
{ 2 comments }
Jeff Darcy 10.15.04 at 12:57 pm
I know a lot of people who work at a company called Incipient, which is a fine word but I have yet to hear anyone who doesn’t immediately make an association with “insipid” instead. Despite having the “in” at the beginning to suggest something internet-related (which it’s not) and the “ent” at the end because all the cool kids do that, it came in at #36 on a list of worst company names. My own favorite idea for a company name is “intransigent” – besides having the “in” and the “ent” it has “trans” in the middle to suggest motion. It’s even a real word, and it’s real meaning isn’t so bad, but those literate enough to know it will recognize some seriously negative connotations.
John Quiggin 10.15.04 at 1:07 pm
A reference to M. Mahathir as an “intransigent” was the cause of a minor political crisis between Australia and Malaysia a while back. But that shouldn’t be a problem in the US market.
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