So when Newsweek publishes a story about the Koran being flushed away, it’s held responsible for riots in Afghanistan and Rumsfeld tells the press to watch what they say. When someone — presumably a soldier or other coalition official — leaks photos of Saddam in his underpants to the Sun, the President is confident that the photos will do nothing to provoke any backlash from insurgents. Now that’s a flexible theory of media influence.