Covid Concept Home

by Gina Schouten on October 19, 2021

An opinion piece by Tressie McMillan Cottom describes a new “Covid concept home” that was unveiled this summer. The home—with its four bedrooms and three-and-a-half bathrooms—is clearly intended for upper middle-class buyers, though it has not yet been priced. The “concept” emerged from a collaboration among three businesswomen in light of an online survey of nearly 7,000 U.S. adults (with household incomes of $50,000+/year). The survey’s purpose was to test “consumer sentiment in light of COVID-19 to understand the design changes consumers want in new homes and communities.”

Those survey results reveal an interesting trend in the expectations of a certain social group about work, school, and home life: “many consumers view the pandemic not as a one-off, but as a harbinger: They will need to work from home in the future.” The Covid concept home is built with this in mind.

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