Fandom and Social Connection

by Gina Schouten on July 21, 2026

I just learned about The Fandom and Social Connection Initiative and I’m intrigued. The idea is to study the possibility that sports fandom can be an antidote to the “connection recession,” as traditional “third places”—like churches, civic organizations, and bowling leagues—play a diminishing role in our lives. The researchers think their early findings suggest that sports fandom can motivate people to connect, including connecting across racial, economic, and political divides.

Here’s an excerpt from this article, in which one of the studies is described:

[click to continue…]

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