The economics of Swifties

by John Q on August 18, 2026

Yesterday, I ran my first gimmick promotion for the Brisbane to Gold Coast Ride against Cancer [1]. I invited anyone who donated $100 to nominate a topic on which I should write a post. Reader Daniela Brins-Norris has taken me up on the offer, and asked for a piece about the economic significance of Taylor Swift. Although this is a bit outside my usual set of topics, readers who know me well won’t be surprised to know that I have spent some time thinking about this and have strong (but weakly held) opinions.

I’ve been thinking about two questions. First, how did Swift become the cultural and economic phenomenon she is now? Second, what does her status as a self-made billionaire say about income distribution and public policy? I’ll write about the first today. If anyone would like to donate another $100, I’ll do the second.

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The Prime Minister of Spain, Pedro Sánchez, likes to invoke international law. Imagine that one day, someone had finally responded to him. Not just anyone, but one of the founding fathers of international law.

It happened just after the Ceuta incident, in July 2026, when tens of thousands people from Morocco surged into Ceuta, a tiny Spanish territory in Northern Africa. The incident caused diplomatic tensions with both Moroccan and European leaders. It was precisely the kind of case that Francisco de Vitoria (1483-1546) used to solve.

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