People’s Web-savvy (or lack thereof)

by Eszter Hargittai on July 21, 2005

Do you know what RSS means? If you do then you are more savvy than the majority of American Internet users.

The latest memo from the Pew Internet and American Life Project examines an important topic: people’s awareness of Internet terms. In a survey administered to Internet users across the U.S. the researchers found that only 9% of users have a good idea of what the term “RSS feeds” means while 26% claimed never to have heard of it. “Podcasting” is the other term with least recognition as 23% had never heard of it and only 13% claim to know what it is. Of concern from a privacy/security perspective is that only 29% have a good idea of what “phishing” means, 52% for “Adware”, 68% for “Internet cookies” and 78% for “Spyware”.

Not surprisingly, familiarity with the terms is related to age, but even among the youngest, most connected group (18-29 year olds) only 12% claim to understand “RSS feeds” and “podcasting” (as compared to 5% of those 65 and above).

Regular readers of CT may recall that all of this is close to my interests as an important aspect of my work is looking at people’s Internet skills. My paper examining proxy measures of actual skill is coming out this Fall. (I’ve mentioned it here before.) In it I show that the types of knowledge items on which the Pew researchers just collected data are better predictors of people’s actual skill than traditional proxies such as amount of Internet experience or even self-perceived skill (a very common proxy in the literature).

Why does all this matter? First, I think it is helpful to remember what people may or may not know when one is enthusiastically trying to recommend things to them (as I tend to do) or why some people’s machines get overrun with malware (and why some may find it easier to just buy a new computer instead of trying to get the current infected one fixed). Second, as the Web matures (in both good ways – more sophisticated services – and bad ways – more unwanted disruptions) the divide among users will likely increase. This is what I have referred to as the “second-level digital divide“, differences among those already connected (as opposed to the plain old-fashioned “digital divide” that points out the differences between users and non-users).

In addition to being related to age, Internet know-how also tends to be related to education. The Pew report does not break this down for us, but I have found this in previous work (both in my dissertation and in a paper with my graduate student Amanda Hinnant) exploring similar data. (I can point to a conference abstract, but the paper is currently under review so I am not posting a full version.) The point here is that those in already privileged positions (e.g. higher levels of education) tend to be more savvy about the Web and may well benefit from its uses more than those in less privileged positions. This means that instead of leveling the playing field, Internet use may contribute to social inequality.

The Pew memo comes out just as I am putting some finishing touches on a similar survey (although much longer than what they probably had here). Due to budget constraints I will not be administering it on a nationally representative random sample, but still believe the findings should be of interest. There is much more research to be done about what it is that people do and do not understand with respect to their Internet uses.

[Link noticed on digg.]

{ 44 comments }

1

des von bladet 07.21.05 at 8:11 am

Why can’t it stay 1998? We were state of the art in 1998… (Our HTML is still state of the art c. 1998 and will remain so until we receive a written apology from the W3C about CSS.)

But while I’m quite sure my mum has no idea what an RSS feed; I’m not yet convinced she’s the wrong side of a divide as a consequence: I would bet that ignorance of what RSS feeds are is a pretty decent proxy for not having the problem they are designed to solve.

(If I cease to think this she will be briefed, of course.)

2

Eszter 07.21.05 at 8:27 am

Of course not knowing what RSS feeds are or what podcasting is may not be a huge disadvantage right now. However, not knowing what phishing means can have pretty serious consequences. (Of course, it may be that people recognize a problematic email message they just don’t know that the practice is referred to as “phishing”.) Moreover, not knowing what “advanced search” is or not being able to download files from the Web can limit the uses to which it can be put. (The Pew survey didn’t seem to ask about these items, but I have in previous work and these are also not universally understood terms and actions.) Moreover, as one of the papers to which I refer in the post shows, these measures can be used as a proxy for differences in people’s ability (or lack thereof) to find different types of content on the Web and there is definitely variance in that across users. It’s just something much harder (more tedious and time-consuming) to study as you can’t just administer a survey. Thus the importance of proxy measures that can be added to questionnaires.

3

bi 07.21.05 at 8:28 am

It must be remembered that a large number of all these Internet terms are nothing more than inane buzzwords. Terms like “blog”, “Internet year”, “cyberterrorism”… these’ll probably fade into oblivion, and nobody’ll miss them.

And you probably know that security is a whole lot more than just knowing some terms. Knowing terms like “phishing”, “spyware” etc. helps zilch if you don’t stop to think before clicking on that icon of a naked woman that comes in an e-mail that goes “Subject: Look!”. I’d say that thinking about security requires a really special mindset, one that makes you put yourself in the shoes of a malicious attacker.

What’s “podcasting”? Is it edible?

4

des von bladet 07.21.05 at 8:38 am

“Podcasting” is a non-competitive game for vegetarians which is played with mangetout. I don’t know exactly how it words since I refuse to grow the necessary beard.

5

des von bladet 07.21.05 at 8:40 am

(“works”. I do know what “preview” means, for the little that seems to be worth on today’s internets.)

6

Bb 07.21.05 at 9:43 am

7

Amardeep 07.21.05 at 9:55 am

Some terms that might matter to the average (as in, non-specialized) user more than ‘podcasting’ or ‘RSS’ might be:

“Pop-up blocker”
“Firewall”
“Email spam filter”
“Service Pack 2”

And of course:
“Firefox”

(Though you might not want to include that last one in your survey!)

Incidentally, Tyler Cowen has an interesting piece today (responding to Mark Cuban, owner of the Dallas Mavericks…) on the possible future of ‘podcasting’.

8

Eszter 07.21.05 at 10:18 am

Why would you not want to include Firefox in such a survey? I do have it included as things stand. The Pew study did ask about Firewall and 78% of respondents said they had a good idea of what it is.

9

Matt Austern 07.21.05 at 11:12 am

How well does self-reported knowledge correlate with actual knowledge?

10

Amardeep 07.21.05 at 12:34 pm

I meant it half jokingly, in the vein of ‘so as not to invite the wrath of Microsoft.’ In fact, the question should absolutely be asked.

11

bostoniangirl 07.21.05 at 1:20 pm

I only learned the term pfishing a few months ago, but I understood the concept a long time ago.

I’m still not clear on what RSS stands for. Most people say it’s Really Simple Syndication, but I’ve also heard that it’s an acronym for Rich Site Summary. So which is it? (Some people jokingly say it’s also really simple stealing–you can steal blog posts and then post them to a knew blog to earn ad revenue.)

I have a decent understanding of spyware–I think–but what’s adware?

12

Jeremy Osner 07.21.05 at 1:52 pm

Along these lines I have always been mystified by trackback pings. I would like to modify my blog so I could be listed as a trackback when I reference someone else’s post; but I haven’t been able to track down the technical details of how it’s done. Can anyone point me in the approximate direction?

13

Jeremy Osner 07.21.05 at 1:56 pm

(“Always” is an overstatement — I have been mystified by them only since shortly after they were introduced, I guess a year or two ago.)

14

steve kyle 07.21.05 at 2:37 pm

OK I give up. I read the whole post and all the comments and I still dont know what an RSS feed is.

15

dglp 07.21.05 at 2:56 pm

My theory of web terminology includes the precept: if I needed to know what it is, I would not have to ask. I’ll let you ponder that for a while while I get on with more salient points.

I occasionally work with people (students, mainly) who have difficulty with things like browsing, email attachments, saving text files in various formats, and knowing where to find stuff on their hard drives. These are people who are ostensibly on one side of the digital divide (they have access to computing resources), but in the context of knowing the meaning of terms like HTML and RSS they are – perhaps AFA technoscenti are concerned – effectively still on the other side.

The characterisation – if there is one – makes no sense when one considers the likelihood of multiple and contingent modes of access. All kinds of people come at this thing from all kinds of directions and with all manner of capacities and agendas.

On this basis I think things like the Pew study are misleading and mis-led. There is no maonolithic ‘public’, but multiple and diverse constituencies moving at variable rates across different parts of the terrain.

Which region are you on?

16

paul lawson 07.21.05 at 6:58 pm

The proxies question is real. How to survey, in real time, for real exercises?

Real people are still entering ICT, especially in regions and across age ranges.

“All kinds of people come at this thing from all kinds of directions and with all manner of capacities and agendas.” True story. Of the potentially connectable.

But the ‘divides’ within their ranks are a continuum. How to give them all the individually appropriate, next, sequential, ‘laissez passer’?

Finding out where they are at, now, is a good idea. An artefact that quickly assists in doing so
seems eminently sensible.

And to forestall any ‘real people’ riposte: they are the folk in your immediate terrain, wherever that is.

de Certeau anyone?

17

Tom T. 07.21.05 at 9:26 pm

To offer a slightly different perspective on these questions, I would point out that the car industry is considerably more mature than the Internet, and yet I would be largely at a loss if someone asked me to explain a solenoid, or a Hemi, or a catalytic converter. I have only the vaguest idea how an automatic transmission works, and I have no idea what “rack-and-pinion-steering” means. Perhaps I’m alone in these sorts of knowledge gaps, but somehow I don’t think so.

Still, I can operate my car in a manner that meets my needs and gives me pleasure, and I can be trained to change the oil periodically, rotate the tires, etc. No one speaks of a second-order automotive divide between people like me and people who can repair their own cars. Similarly, if most Internet users can use the technology in a manner that suits them and can be trained to conduct regular maintenance like virus scans, why is the gap between those people and power users of academic interest? Put another way, why is ignorance of Internet technology more significant and more likely to contribute to social inequality than ignorance of automotive technology?

18

Tom T. 07.21.05 at 9:50 pm

I’m not sure that I agree that “as the Web matures … the divide among users will likely increase.” To begin with, it seems to me that the invention of the Web vastly decreased the the first-order digital divide, as the Internet evolved from a largely academic tool to a household and economy-wide utility. Many developments in web technology have reduced the second-order divide, by reducing the amount of specialized knowledge a user needs to create a website (or a blog), share music and other files, search for specialized information, manage cookies and popups, and so forth.

I don’t have to learn FrontPage to put together a rudimentary website; my ISP will walk me right through the setup. For most people, Google is simpler and broader than Gopher. There are a lot of ways to share audio and video these days that are much less troublesome than converting a file to binary and breaking it up into pieces to fit into Usenet postings. Certainly, there will always be early adopters of new technology, but why shouldn’t we expect that the further maturation of the Web will continue to put more esoteric technology within the reach of an expanding base of users?

19

Eszter 07.21.05 at 10:17 pm

Here is the Wikipedia entry for RSS. This part summarizes the main point: “RSS provides short descriptions of web content together with links to the full versions of the content. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website’s frequent readers to track updates on the site using a news aggregator.”

You can see an example by looking at what CT’s feed looks like. That’s the raw output. If you use an RSS reader (e.g. Bloglines) then you can see that the CT feed displays parts of all the new blog posts with links to the individual posts.

Firefox now supports the viewing of RSS feeds from the Bookmarks menu, it is called the Live Bookmarks feature and lets you see each item in the feed as an individual bookmark. Firefox users might also consider using Sage.

Tom T – The difference between a refined knowledge of operating automobiles vs the Internet is that supposedly there could be more potential benefits derived from efficient Internet uses than efficient car know-how. That is, knowing how to use the Internet well may help you advance your career (whatever that career may be, although benefits will vary depending on the field) either by finding out about new job opportunities or having access to lots of resources that help you learn relevant material; may give you access to important support networks; may allow you to learn about health conditions and treatments in detail; can give you more efficient access to certain government services, and the list goes on. Moreover, as an increasing number of services move online and offline access costs more money (or time and effort), there is the potential to fragment groups further. We still need much more research on the extent to which different people are using the Internet for such purposes, but there are definitely potential divides based on how people are able to take advantage of the medium.

20

Tom T. 07.21.05 at 11:23 pm

Eszter, I take your points, and I appreciate your response. I guess I was mostly reacting to the particular content of the Pew memo. Asking people about the meaning of technical terms such as phishing, adware, and podcasting (rather than, say, directly asking them your questions as to whether they are using the Internet to advance their careers or join support networks or obtain government services) strikes me as asking something more like “do you know how the Internet works” rather than “are you using the Internet usefully”. Just as people can use a car to the benefit of their jobs and daily lives without knowing much automotive technology, I think it’s increasingly the case that people can use the Internet in ways that meet their needs without having to understand the underlying technology.

21

John Smith 07.22.05 at 6:27 am

I would point out that the car industry is considerably more mature than the Internet, and yet I would be largely at a loss if someone asked me to explain a solenoid…

In car terms, PC/internet is around the early 1920s. There are a lot of them about, and not only for the rich and the enthusiast.

But you need regularly to get out and get under. There are at least three ways of doing anything on a computer for the good reason that, often, one way doesn’t work for some reason. (My laptop backspace key is stuck right now – I’m dancing round (or selecting) and using Delete.)

Some sites render like crap in my preferred Firefox, so I keep IE handy.

And I’m trying to optimise the timing when I’m going to have to restart the PC because things are getting so slow.

What other sort of consumer equipment requires you to turn it off and on again just to make it work properly?

In the 1920s, you might not have known how to strip down an engine; but you would certainly have known how to replace a fan-belt, clear a carburettor and a load of other things the need for which has been eliminated by the design of modern cars.

I can remember when, if your TV went on the blink, you’d hit it on the top in right spot, and it would work again.

That’s the world that PC’s are stuck in.

22

Guy 07.22.05 at 7:25 am

A car is much more intuitive than a computer. You can physically remove and put back parts of a car’s engine. Try to do that with a CPU.

To work with a computer you need to be able to think conceptually. Maybe that is the biggest challenge.

I am fortunate enough to have been taught the basic concepts of a pc’s workings, but I can imagine it is a big leap for neophytes even when software has become much more intuitive over the years.

23

Slocum 07.22.05 at 7:31 am

The point here is that those in already privileged positions (e.g. higher levels of education) tend to be more savvy about the Web libraries and may well benefit from its uses more than those in less privileged positions. This means that instead of leveling the playing field, Internet library use may contribute to social inequality.

People with higher levels of education are more savvy about using almost every public resource a society provides. Are we, therefore, to turn a skeptical eye on, say, national parks because the better educated use them more and get more out of them?

John Smith: What other sort of consumer equipment requires you to turn it off and on again just to make it work properly?

Computers are not like any other sort of consumer equipment. What other sort of consumer equipment has anything close to a similar range of uses–able to emulate: a typewriter, an auto-indexing file cabinet, a photographic darkroom, a flight-simulator, a weather station, a drafting board, a jukebox, a music synthesizer, a universal newsstand, etc, etc. And that, of course, is certainly not an exhaustive list.

Computer equipment with a very limited range of uses (say a handheld GPS or an iPod) does not suffer from the problems that come from the universality and flexbility of the PC–it’s a tradeoff. But even so, PCs need to be turned off to work around problems much less often than they did 5-10 years ago. Indeed, the main problem has changed–from getting the computer to work properly running useful programs (which was a problem 10 years ago but hardly at all today) to getting the computer to defend itself against malign programs without interfering with the useful ones (a different and harder problem).

24

bi 07.22.05 at 10:29 am

_Are we, therefore, to turn a skeptical eye on, say, national parks because the better educated use them more and get more out of them?_

But again, computer usage isn’t like going to a library or a national park. Librarians and park attendants don’t (and can’t) shroud their work in all sorts of weird jargon. This makes it easier for a disadvantaged person to gain as much benefit as other more privileged people when going to a library or a national park.

25

dglp 07.22.05 at 11:41 am

The car analogy has still got a lot of mileage in it, so I’m gonna give it a bit of gas.

I whtinbk the Pew research would have been more interesting if it had asked (as Eszter put it) how it helps people advance their careers and so forth. I’ve been asking myself that questio today and have decided that I’m in a position where I’ve got a van – a utilitarian vehicle that require few new driving skills – but that to develop my career, I need a balloon-assisted crane.

First, does anyone know where I can get the parts to assemble this on my own? Second, can I operate the thing with knowledge I already have? If I could get it assembled by the end of the month I’m sure I could increase my productivity five-fold.

Meanwhile, I’ve got this van. It’s actually pretty good for a lot of stuff, and it’s not finicky, like some sports cars. So if I’m going on a road trip, or even just for commuting, it’s sure a lot less hassle to drive this thing even if it isn’t a zippy scooter or a comfy cruisemobile. And I can’t justify the greater expense of thjose extra vehicles until my earnings make a significant jump. If only I had that crane…

26

Slocum 07.22.05 at 1:33 pm

But again, computer usage isn’t like going to a library or a national park. Librarians and park attendants don’t (and can’t) shroud their work in all sorts of weird jargon. This makes it easier for a disadvantaged person to gain as much benefit as other more privileged people when going to a library or a national park.

This is a profound misconception. There are many fields (education seems a primary offender) where jargon is adopted in place of plain english terms to give a veneer of professionalism (so a school ‘library’ is no longer a library, but an ‘Instruction Materials Resource Center’, and a teacher isn’t a teacher, but an ‘educator’ or a ‘learning facilitator’).

But in the computer field, it’s really the opposite situation–there are all kinds of constructs that have no physical form or common terms and so common object names are borrowed to try to make these abstract constructs more concrete and comprehensible. So, for example, there are basic computer data structures called ‘stacks’ and ‘queues’ named after stacks of plates and queues of people, respectively, the main difference being that items are added to end of a queue and taken off the front whereas items are ‘pushed’ onto the top of a stack and ‘popped’ off the top.

Or consider the term ‘podcast’ — taken from iPod and broadcast. It’s a form of broadcasting for your iPod–what clearer term could be devised for this?

All that aside, your argument does not explain why highly educated people don’t get more out of libraries (and museums and bookstores) than less educated people, because of course they do.

27

bi 07.22.05 at 2:47 pm

Slocum: yes and no I guess. While there are many clever inventions with rather mundane names, e.g. “persistent data structures“, there are also many funny things marketed with funny names, like “Enterprise JavaBeans” (whatever in the nine hells that is), “XML”, “DOM”, “SOAP”, “C#”, … In fact, the impression I get from studying CS is that people are expected to fully know what stacks, queues, heaps, etc. are, but are supposed to use JSP/JavaBeans/XML/whatever as some sort of magic black box. And seriously, I just saw a blog entry from someone who thought that Aaron Swartz was a genius because he standardized RSS. You can’t deny that there’s some powerful jargon…

An “Instruction Materials Resource Centre”, well, it’s just too obvious what that really is.

(Even among those who know something about (say) XML, there are people who somehow think that XML has some sort of special power which other kinds of data formats with more boring names don’t have. But I digress.)

28

dglp 07.22.05 at 3:19 pm

Slocum, podcasting is a misrepresentative term, not a clear one.

Podcasting is just filesharing with a sexed-up label. If it involved any actual streaming (web based equivalent of broadcasting), then I wouldn’t take issue. Given that it’s a discrete audio/video segment (a pod, of sorts) made available for download, it’d be more accurate to call it podsharing, but that might make people nervous about having the RIAA cops showing up at their door. So we get stuck with a label implying something other than what we get. Maybe not deceptive marketing, but as both you and bi point out, there’s hyperbole in them there words.

29

Slocum 07.22.05 at 4:46 pm

bi: There are also many funny things marketed with funny names, like “Enterprise JavaBeans” (whatever in the nine hells that is), “XML”, “DOM”, “SOAP”, “C#”, … In fact, the impression I get from studying CS is that people are expected to fully know what stacks, queues, heaps, etc. are, but are supposed to use JSP/JavaBeans/XML/whatever as some sort of magic black box.

Well, what I’m saying is that in computer science, jargon is not used instead of commonly understood plain-english alternatives. Some what you’re talking about are names invented by marketing departments (‘Java’ and, I believe ‘Beans’). The original name for the Java language was ‘Oak’ (named, IIRC, after the tree outside the inventor’s window). As for the rest of the items in your list–those are acronyms which do make sense if you find out what the letters stand for: ‘eXtensible Markup Language’ ‘Simple Object Access Protocol’–if you think there are plain English alternative terms that would make these concepts clear to laypersons, I’d be interested to hear them.

You are right that XML has been overhyped and oversold–but that is a sales/marketing/fashion phenomenon, not one that can be blamed on use of jargon.

dglp: Podcasting is just filesharing with a sexed-up label. If it involved any actual streaming (web based equivalent of broadcasting), then I wouldn’t take issue.

Yes, the underlying implementation is filesharing but concpetually, it is a form of broadcasting. You might call it ‘broadcasting via MP3 file-sharing’. A lot of ‘regular’ broadcasting already works in an analogous way–the network records the show and delivers it later, or the network delivers the show live but YOU TIVO it and watch it later. It’s still broadcasting if you’re watching a tape-delayed re-run or a Tivo recording (or a TIVO recording of a tape-delayed rerun).

30

joe o 07.22.05 at 5:46 pm

What percentage of americans know about push technology ?

31

bi 07.22.05 at 11:04 pm

Slocum: I don’t know the specifics of this “podcasting”, but isn’t the crux of the matter whether,from a _user’s_ point of view, one _can_ listen to a even as it’s being downloaded?

And even besides “podcasting”, there are many other instances where jargon’s used to obscure rather than describe. The worst offender, I think, is the area of HCI — often many people say they’re doing “usability engineering” when they’re just spouting off pseudo-scientific quasi-religious precepts on How Things Should Be and dressing it all up in nice tables and graphs. (There are people trying to do good work going on in HCI, but it seems the field’s covered so much in manure that it’s hard for a layman to tell shite from shinola.)

Outside of HCI too, you can’t really deny there’s some power in the use of jargon and acronyms. When was the last time a layman was impressed by a person who finally mastered persistent data structures?

32

bi 07.22.05 at 11:34 pm

…oh, and don’t get me started on terms like “antipattern”, “metapattern”, and “methodology” (which is just “method” + a fancy suffix). Give me the BBoM software design method any time.

33

Luc 07.23.05 at 12:58 am

Always fun to read about jargon, TLA terror and technical terms. What would HCI people say about the use of “AFA technoscenti”?

But on the subject of podcasting, I’d say it is jargon, and not a techical term. Besides the odd Joe, nobody cares about the technical specifics, about how those podcasts end up on their Ipods or computers, people just want to listen to the podcast someone else made.

And I think the Pew poll messes it up a bit by just giving a semi-illiterate technical description for the term.

“Podcasting (audio files that are downloaded from Web sites loaded onto MP3 players such as iPods and played at the convenience of users)”

This would make all of Itunes a podcasting business.

“Distributing a radio show in mp3 format” would probably be a better start for a description.

34

Rob 07.23.05 at 2:42 am

This means that instead of leveling the playing field, Internet use may contribute to social inequality.

All of the educational material necessary to learn what RSS feeds, podcasts etc. are is freely available on the web. There are also fairly obvious steps which people can take to rectify their lack of knowledge, if they think such knowledge is useful to them. Internet technology fads come and go; RSS feeds and such may be replaced by some new whiz-bang wonder in a few years.

Those who gain knowledge and understanding of these things first are trailblazers; without these early adopters, nobody else would ever get to use these technologies. Ten years ago, relatively few people even knew what the web was, but, lo and behold, this “unequal” situation has balanced itself out.

The playing field is perfectly level, because everyone has access to the knowledge. They simply have free choice in whether they want to access that knowledge and the fact that many people don’t is a sign that it’s just not relevant to their lives (yet).

35

dglp 07.23.05 at 4:31 am

Hmm. But what’s ‘radio’? Maybe it should be called podjocking to distinguish it from iTunes album/track-casting. The actual intervention of a pod jockey as distinct from a collection of tunes downloaded off a site (commercial or otherwise).

36

Slocum 07.23.05 at 8:09 am

Outside of HCI too, you can’t really deny there’s some power in the use of jargon and acronyms. When was the last time a layman was impressed by a person who finally mastered persistent data structures?

It’s not a question of whether there is power in knowing what the jargon and acronyms mean–of course there is. The question is whether the computer field uses jargon and acronyms *in place of* readily-available plain english terms in order to obfuscate. I don’t see any evidence of that. Yes, you can construct an explanation that is clearer than ‘podcasting’ (e.g. ‘broadcasting radio content in MP3 form via downloading to be listened to on an iPod’) but that obviously cannot be the *name* of the concept.

37

Luc 07.23.05 at 11:48 am

Just because I was curious I googled a bit more about the word podcasting.

Supposedly Ben Hammersley, writing in the Guardian, was the first person to coin that term.

“With the benefit of hindsight, it all seems quite obvious. MP3 players, like Apple’s iPod, in many pockets, audio production software cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio.

But what to call it? Audioblogging? Podcasting? GuerillaMedia?”

http://www.guardian.co.uk/online/story/0,3605,1145689,00.html

Which seems to show that podcasting has a history of meaning more than just the technical side of it(RSS + enclosures, subscription and asynchronous downloading.)

38

bi 07.24.05 at 4:19 am

Slocum, why not? “Persistent data structures” works perfectly fine as a term, so why not e.g. “MP3 broadcasting”?

Rob: that’s true… I was able to get from the stage of “is RSS edible?” to “hey I wrote a script to generate RSS, w00t!” in just a few days. But the use of new-fangled terms seems to create some sort of barrier in the mind in a way that plain English terms don’t. Utter a magic incantation like “JSP” or “RSS” and many people actually believe it’s some kind of arcane technology that should be left to wizards. Perhaps the divide is really in people’s mindsets.

39

Slocum 07.24.05 at 7:57 am

“Persistent data structures” works perfectly fine as a term, so why not e.g. “MP3 broadcasting”?

Because ‘podcasting’ is shorter and catchier. It is common practice to form compound words out of broadcasting by droppoing the first part of the word ‘simulcasting’ ‘narrowcasting’. Plus, of course, ‘pod’ and ‘broad’ are similar one-syllable words. And because ‘ipod’ seems well on it’s way to becoming a generic name for MP3 players.

In any case, ‘podcasting’ wasn’t selected instead of ‘MP3 broadcasting’ to make the concept more obscure.

40

Elayne Riggs 07.24.05 at 8:14 am

Well, I still don’t understand the difference between podcasting and audioblogging…

41

bi 07.24.05 at 8:16 am

_And because ‘ipod’ seems well on it’s way to becoming a generic name for MP3 players._

Maybe… in Bizarro World.

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Slocum 07.24.05 at 10:12 am

And because ‘ipod’ seems well on it’s way to becoming a generic name for MP3 players.

“Maybe… in Bizarro World.”

I have heard teenage kids use ‘iPod’ as a generic term for MP3 players. Why does that strike you as implausible? After all, it has happened with many other brand names (aspirin, kleenex, hoovering, xeroxing, …)

43

dglp 07.24.05 at 2:14 pm

RSS feeds: the Pew survey asked if respondents knew ‘what the term means’

Please tell me if have a good idea what the term means, or if you arent really sure what it means:
Have a good idea | Not really sure | Never heard the term

I would put my own response in the middle, because from what I’ve read, there are three meanings of the term.1
If I was familiar with all three, and confident in my use of each, I might say that I knew the meaning of the term(s). But as it stands, I’m not all that au fait, I have a general idea, and would have said that I’m not really sure what it means. I know enough to know that there’s some variation and ambiguity. But perhaps that means, for Pew purposes, that having a general idea would put me in the ‘I have a good idea’ group. So, because of the history of RSS, the question itself is not amenable to a straightforward answer.

As for knowing what RSS does, and is, that’s another matter. Pew didn’t ask if people knew either of those things, but if the discussion takes in questions about whether people feel comfortable using the new technology, then RSS presents an interesting, difficult example.

An understanding what RSS is, and more importantly, how to use it (at either end) is subject to knowing a variety of other things, such as the nature of XML, distinctions between versions, whether or not it includes Atom and what to do in response to seeing a feed link, particualrly if there isn’t a nifty Livemark icon at the bottom of one’s browser.

In a case like this, I would expect to visit Wikipedia, Whatis, or some other sites and have a quick read, then be on my way in terms of using it myself.2 But in going through the motions, I see that there’s not much ‘how to’ about RSS. There are a lot of discussions about what it is and the variants thereof, but not many on what to do when you see it.

The upshot is that some things are harder to figure out than others, and RSS feeds are among the more complicated, particularly among the terms Pew chose.

1. Note that information sources give differing versions of what the term means. Whatis.com is emphatic, Wikipedia is less so.

2. For this purpose I went to Wikipedia, Whatis, the Guardian RSS page, Googled “what is RSS” and browsed a few of the results. I then Googled “How do I use RSS“, and browsed the DMOZ directory for things that looked relevant. This page gave me answers more quickly than most.

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dglp 07.24.05 at 2:17 pm

re: iPod becoming a generic name. I was on an international flight a few weeks ago and wondered whether I could use my Archos Jukebox (mp3 player/recorder). The flight attendant gave me blank or somewhat disapproving looks until I said “It’s a different brand of iPod”, at which she perked up and said it was fine to use.

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