Alpha Bravia Tango

by Kieran Healy on May 19, 2006

Friday fun: You’ll remember the Sony Bravia Ad from a while back, with all the bouncing balls, melancholy José González music and sunny San Francisco streets. Well, Swansea is not San Francisco, and fruit doesn’t bounce all that well, but apart from that it’s pretty close. Local, uh, residents spoke out in protest. (Note also the news of Fr Vincent’s departure at the bottom of that page.) Elsewhere there’s also this (somewhat less interesting) and this effort.



Bill Humphries 05.19.06 at 4:26 pm

Run whois on It’s astroturf, or however you say astroturf in Welsh.


Kieran Healy 05.19.06 at 4:32 pm

Of course it’s astroturf. That’s why I said “uh, residents” and pointed out Fr Vincent and his rapid removal to Thailand. “Who will provide the sticky buns?” indeed.


Bill Humphries 05.19.06 at 4:34 pm

Oops, I missed the “uh”. My apologies.


The Continental Op 05.19.06 at 9:01 pm

I’d never seen the Sony ad before; it really is lovely. And the spoof, along with the fake residents’ association site, is very clever.


Tom Scudder 05.20.06 at 3:36 am

The sony ad really doesn’t survive the transition to YouTube very well, does it? Specially if you’ve got a decent bandwidth connection, it’s worth looking at the commercial site for their quicktime version.


Tom Scudder 05.20.06 at 3:50 am


Per 05.20.06 at 7:35 am

The filming of this TV advert traumatized many small, domestic animals and a number of our older residents are now too afraid to leave their homes.


Andy Egan 05.20.06 at 10:56 am

From the protest site Kieran linked to – the Tango people’s response to a call from the angry residents: “Sometimes you have to make a mess to dramatise fruit refreshment to the consumer”. True dat.


Andy Egan 05.20.06 at 10:57 am

Sorry – “protest” site…

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