Brighten up your Day

by Kieran Healy on October 18, 2006

“A new Bravia Ad”:http://www.bravia-advert.com/paint/thead/. No, not the bouncy balls one. A new one. Via “Alan”:http://www.schussman.com.

{ 1 trackback }

Elephantstrunk » Dreams come true
10.19.06 at 1:52 am

{ 8 comments }

1

bb 10.19.06 at 11:40 am

grin! I may never be satisfied with traditional fireworks again.

2

Mike 10.19.06 at 2:31 pm

Best use of Rossini’s overture to La Gazza Ladra [The Thieving Magpie] since Clockwork Orange.

3

Greg Hunter 10.19.06 at 7:57 pm

It is one hell of good looking TV. The best by far.

4

Mary 10.20.06 at 8:18 am

The Sony site said that it was real paint. Wow. I had thought it was CGI.

5

Richard 10.20.06 at 11:40 am

The previous bouncing balls ad tipped me off that it was probably not CGI… and then there’s the context; why would you feature a heavily-tagged public housing project in your ad for an aspirational electronics product? Presumably because you can, not because you’d ideally wish to: because it’s empty/scheduled for destruction.

…which set me thinking: these ads are gorgeous (though I couldn’t help feeling the balls were irresponsible) and the agency and client went with a creative idea, even if it doesn’t place the product in the most flattering setting. I think that makes them pretty much unique in US advertising (which is even more bland/pretty prone than that of other Western countries).

6

Mary 10.20.06 at 1:05 pm

True, the housing project may have been scheduled for demolition, but the page mentions that it took 60 people 5 days to clean off the water based paint, which seems like wasted effort.

And it’s probably unique in US advertising because it isn’t American in origin, even if it gets played in North America eventually, like the bouncy calls one did. The housing project looks British to me, and they spell “colour” correctly. The credited director is Brit Jonathan Glazier.

7

Mary 10.20.06 at 1:09 pm

Oooh — a behind the scenes film! It was shot in Glasgow.

Sorry, the sound keeps cutting off on my computer.

8

novakant 10.21.06 at 5:08 pm

there’s a bit of a cgi whopper at 0.33 (the blue splash is not convincing) but apart from that I think they everybody did a really great job

Comments on this entry are closed.