Soon after reading this (via Chris’ post) I read this (bia BoingBoing). I would pay good money – albeit probably only a small amount – for a videogame designed by Horkheimer and Adorno.

“”We realized that if we incentivized things that were inherently boring,” Butterfield told me, “people would do them again and again—it showed up in the logs—but that they would secretly hate us.”

“This means that they are not enriched by their encounter with objects. Because of the lack of true work, the subject shrivels up and in his spare time he is nothing.”