The National Council of Churches has issued a nice statement on the refusal of NBC and CBS to air the bizarrely controversial advertisement by the United Church of Christ.
bq. Advocacy advertising abounds on TV: agribusinesses, drug manufacturers, gambling casinos, oil companies, even some government agencies regularly expose viewers to messages advocating their products and programs, in the interest of shaping public attitudes and building support for their points of view.
bq. Are only the ideas and attitudes of faith groups now off limits? Constitutional guarantees of religious liberty and freedom of speech, not to mention common fairness, beg for leadership by the FCC to assure that America’s faith community has full and equal access to the nation’s airwaves, to deliver positive messages that seek to build and enrich the quality of life.
If you watch evening network TV you may well, I suppose, think that such an ad would be completely out of place — there are no grisly murders, no-one has sex with someone they don’t know, there is no irrational anger, and the bouncers do not physically assault the people they turn away. Even the humiliation of the rejected congregants is mild compared with that heaped on numerous participants in reality shows. I suppose that is what makes the ad so controversial. Or perhaps it is part of a conspiracy to improve UCC’s visibility. If you want to help pile on to the networks, UCC has some suggestions here. Oh, and if you’re not American, and don’t live in the States, please watch the ad; it’ll cheer you up.