This is the second in a very occasional series of posts discussing the following proposition: in the English-speaking world, the last 50 years has seen a dramatic increase in the quantity and quality of text and visual mass media intended for children. The first post, on kids’ animated cartoons, is here.
As noted in that post, “intended for children” here means mass media particularly targeting children aged 4-12 as the primary audience. So, Disney movies are included here, while the original Star Wars movies are not. Kids absolutely watched Star Wars — I watched it as a kid — but they weren’t the primary audience. Stuff aimed at the youngest children is excluded here, as is Young Adult stuff. (I agree that the boundaries of the latter category are very slippery.) Movies means movies in theaters, not including TV movies or straight-to-video stuff.
So then: from the early 1970s to the late 1980s, movies for children were generally mediocre to bad. There were individual works that were good or excellent, but not many; and the average was dismally low. And the quality was not much better at the end of this period than at the beginning.
But starting in the back half of the 1980s, kids movies suddenly started getting better, and then around 1995 they started getting very good indeed. The period 1970-1986 was a dark age for kid’s movies; the period 1995-2012 (0r so) was an astonishing age of gold. There was a massive cultural transformation here, and it happened fairly quickly.
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