As long time readers may recall, I am not a big fan of Elsevier and was a public advocate of the position that no-one should submit to Elsevier journals at a time when it was neither profitable or popular. However, reading this article about Elsevier’s new policy of issuing take-down notices against authors who publish their work on university websites has made me change my mind. Now, I think that everyone should submit as much of their work to Elsevier as they possibly can. Any article that has even a modest chance of success. People should bear through the revise and resubmit process as many times as it takes. Once the piece has finally been accepted, then, and only then, should they withdraw the article from consideration, and then publish it on their university or personal website with an “accepted by Elsevier Journal x and then withdrawn in protest,” together with a copy of the acceptance email (containing the editor’s email address etc).
I do foresee a couple of possible wrinkles in this plan. Perhaps disgruntled elder colleagues might frown upon this (although in some fields at least, disgruntled elder colleagues seem entirely on board with pushing against Elsevier). Non-tenured faculty might want to think a little about the benefits and disadvantages before deciding they wanted to do this. This said, I could imagine senior faculty or tenure letter writers who would find this kind of thing wholly admirable, and to be congratulated, not punished (I know that I would). If this campaign actually took off, Elsevier would doubtless try to disrupt it, by e.g. obliging prospective authors to sign a contract agreeing to publish in the journal if accepted. However, I could also see any such efforts backfiring – most journals would be damaged by such a policy, since many academics (especially prominent and well published ones), would see forced contracts as presumptuous and insulting. Doubtless, there are other flaws that readers can point out.
However, I can’t imagine that the journal’s peer reviewers would have much ground for complaint. Their job is to help improve academic work that is eventually publicly circulated (in other words their loyalty should be to the field, rather than to the journal). Journal editors would probably be unhappy, but really, at this point, no-one should want to be the editor of an Elsevier journal. I’m perfectly OK with academic publishers who don’t try to extract monopoly rents, just as I’m OK with various forms of open publishing (I happily do both). But Elsevier relies both on the willingness of scholars to submit work and their willingness to review it, to make extortionate profits by effectively selling academics’ labor back to the academy. Current proposals to target Elsevier seek to withdraw this labor in one or the other way. Another possibility (which is the one I’m suggesting, albeit without a great deal of serious thought) is to subvert the current system and make it unsustainable in other ways, by extracting the kudos that acceptance in some Elsevier journals can bring out from the obligatory signing away of rights that goes together with agreeing to let the journal actually publish your piece. In a world where ever fewer academics discover articles by actually picking up the journals, this kind of strategy is at least thinkable.