Oatmeal Prospect Theory

by Kieran Healy on January 16, 2007

On the side of this box of McCann’s Oatmeal here it says: “Tip: Add liquid to oatmeal a few minutes before cooking. It will cook faster.” Now, I can see the benefits of doing this in terms of energy conservation. But the fact is, I’m not going to get my oatmeal any faster, am I? Sure, it’ll spend less time on the cooker, but the amount of time I spend preparing it will be the same, or maybe even longer.

This tip seems related to that recent finding that people were irrationally much more tolerant of an increase in shipping fees than the same-sized increase in the price of the good being shipped.

{ 30 comments }

1

micah 01.16.07 at 12:21 am

I’ve obviously spent too much time around physicists; I had to reread your second sentence four or five times before I realized what you were actually saying.

2

Kieran Healy 01.16.07 at 12:26 am

Well in that sense I conserve energy all the time.

3

Matt 01.16.07 at 12:34 am

I think this can make sense. (I eat this oatmeal a lot myself and have found this to work.) If you have to do a lot of things other than just make the oatmeal for your breakfast you can add the water/milk to the oatmeal first and let it sit while doing the other things. Then you don’t have to have the oatmeal on the stove for as long. (So- I like to let my French press coffee sit for 5 minutes before drinking. Normally the oatmeal takes 5 minutes to cook, so it would seem that I should start cooking it just as I pour the water in to the french press. But, my wife likes her oatmeal over-cooked. So, if I want the oatmeal and coffee done at the same time I pour the the milk in first, then get the kettle going, grind the coffee, etc. By the time I’m ready pour the water into the french press the oatmeal only has to cook for 5 minutes instead of 8 or so. I like to stir the oatmeal most of the time while I’ve got it on the stove and so can’t do other things (like make coffee) if I’m cooking it. But, if it’s sitting but not on the stove I can do other things. So, I save a few minutes and get everything done at the same time.

4

Kieran Healy 01.16.07 at 12:38 am

Wow. Are you free this weekend? You should come over and make us breakfast or something. ;-)

5

dsquared 01.16.07 at 1:24 am

If you have to do a lot of things other than just make the oatmeal for your breakfast you can add the water/milk to the oatmeal first and let it sit while doing the other things.

But you could do these things while your porridge is cooking too, couldn’t you?

6

SCM 01.16.07 at 1:32 am

Why would people be more tolerant of shipping fees? I despise them, particularly when the postage ends up being $2 less than the shipping fee. It detracts from the thrilling prospect of finding a good copy of that book you really need on Amazon for $0.99. With high shipping fees, your minimum expenditure is higher. Perhaps if I ate more oatmeal, I’d figure this one out …

7

Doug 01.16.07 at 3:32 am

Yeah, and you can bet McCann’s not going to even talk about it until after the Republican primaries when he feels an obligation to pivot to the center. Will he solve it if elected? Hahahahaha.

8

bad Jim 01.16.07 at 4:43 am

Actually, the thinking underlying

Now, I can see the benefits of doing this in terms of energy conservation. But the fact is, I’m not going to get my oatmeal any faster, am I?

isn’t going to help us keep the world from going to hell.

So long as saving a little bit of energy is a negligible consideration, we’re damned. But we already knew that.

9

Chris W. 01.16.07 at 5:22 am

“Tip: Add liquid to oatmeal a few minutes before cooking. It will cook faster.” Now, I can see the benefits of doing this in terms of energy conservation. But the fact is, I’m not going to get my oatmeal any faster, am I?

Well, it depends. Note that it doesn’t say “Add liquid, let stand for a few minutes, then cook.”

If the time at which you start cooking is fixed and you think of adding the liquid the appropriate few minutes earlier, then you’ll get it faster.

10

Barry 01.16.07 at 8:19 am

“But you could do these things while your porridge is cooking too, couldn’t you?”

Posted by dsquared

I’ve found that doing too many other things while something is cooking in a pan results in burned food. Depending on how alert I am, ‘too many’ can be ‘anything other than watching the pan’. So this could make things run better, if everything else is ready when the oatmeal is ready to put on the stove. All that you need to do is cook the oatmeal, and not juggle a whole breakfast’s worth of tasks.

11

David 01.16.07 at 8:41 am

Tip: Let a farmer raise your vegetables and have them delivered to your local market or store. You can pick them up there and save preparation time.

12

Antti Nannimus 01.16.07 at 9:25 am

Hi,

The answers is to use “instant” oatmeal. Nuke water two minutes in the microwave. Pour over oatmeal. Nuke oatmeal on high 30 seconds. Done.

Have a nice breakfast,
Antti

13

harry b 01.16.07 at 9:48 am

Is this Irish Oatmeal you’re talking about? If so, first of all you should buy steel cut oats from the local bulk-foods place, instead, at less than half the price. Then you should make a whole week’s worth in a large pot on Sunday, and just take as much as you want out of that pot every day. Add a little milk, put on a low heat and stir for a couple of minutes. During the main cooking on Sunday, cook on a very very low heat, and stir every 10 minutes or so, to avoid barry’s problem.

If its not Irish Oatmeal, why are you eating it?

barry — get yourself a better (thicker-bottomed) pot

BTW we do call it porridge when we eat it.

Antti is right that porridge is one of only two things that microwaving does not ruin (christmas pudding being the other). But cooking it is still better. Good god, we’ve reached a point in history when many of us we can eat really good food pretty much whenever we want, and people destroy the stuff to save time.

14

Matt 01.16.07 at 10:17 am

DSquared- as I mentioned, I like to stir the oatmeal while I’m cooking it to keep it from clumping up, sticking to the pan, boiling over, etc. Even beyond this you do have to watch a cooking pot while not a sitting one so it is easier to do other things while the stuff is sitting. If you did everything seperately and in a row it would take more time, but if you don’t it does save a bit of time.

15

Sam Dodsworth 01.16.07 at 10:23 am

…christmas pudding being the other…

Are you sure? I stopped trying after two or three goes because I found that all the volatiles got driven out and took the flavour with them. Maybe I had the microwave set too high.

16

KCinDC 01.16.07 at 10:24 am

Harry, you really should be careful about describing someone as “right” about anything immediately after they recommend instant oatmeal as somehow equivalent to steel-cut oats.

If instant oatmeal is the answer, as Antti says, perhaps the question was “What’s a good emergency substitute for cat litter?”

17

nick s 01.16.07 at 11:23 am

The answers is to use “instant” oatmeal. Nuke water two minutes in the microwave. Pour over oatmeal. Nuke oatmeal on high 30 seconds. Done.

Apply evenly to wallpaper. Attach to wall. Done.

18

harry b 01.16.07 at 11:25 am

sam — I’ve only done it with small puddings, and have followed the directions quite carefully. Not as good as steaming, but not ruinous. That said, I ahven’t had a microwave for many years, and wouldn’t dream of doing it now…

kindc — point taken. Though people can be wrong about some things and right abut others, right? Instant oatmeal is pretty difficult to ruin, in my opinion, being ruined from the moment it was conceived.

19

Matt 01.16.07 at 11:35 am

Let me add to those saying that microwave oatmeal isn’t that great, either. It’s not awful- not like most microwaved foods- but it’s clearly worse than stuff cooked on the stove. partly this is because it’s easier (if you take the care to stir!) to make the stuff on the stove the right consistancy. But even for the stove-top stuff, the goodness is related to the amount of cooking time. The kind you have to cook for 20 minutes or a half hour is better than the 5 minute kind I use, but I can’t devote that much time to it. But the 5 minute kind is a lot better than the microwave kind, and I do usually have 5 minutes or a bit more that I can devote to making better oatmeal when I want it.

20

harry b 01.16.07 at 12:26 pm

matt — i completely agree. but really – follow my instructions above and you casn have 45 minute stovetop porridge every day at only 5 minutes a day.

21

Antti Nannimus 01.16.07 at 1:51 pm

Hi Nick,

>Apply evenly to wallpaper. Attach to wall. Done.

Yah, I eat it every morning. That way I know nothing worse will happen to me all day. As paste it probably has nothing at all to recommend it though.

Have a nice one,
Antti

22

dfinberg 01.16.07 at 2:04 pm

Or, even better, use your rice cooker – say a Neuro Fuzzy, and put it up the night before and it is ready when you wake up.

23

Jim Flannery 01.16.07 at 2:35 pm

to make the stuff on the stove the right consistancy

Surely the hardest part is getting two people who grew up in different households to agree on what “right” means in this sentence.

24

KCinDC 01.16.07 at 3:40 pm

Harry, I actually did cook my first-ever batch of steel-cut oats Sunday, because the store was out of bulk rolled oats. It ended up being only enough for three days, though, and I’m afraid I have been warming them up in the microwave. They are enough of an improvement over the thick rolled oats (which are still far above instant) that I probably will continue making the extra effort.

25

harry b 01.16.07 at 5:28 pm

kcindc — really treat yourself, and top them with a dollop of sugar cane (golden) syrup (sold under the Lyles brand, in the syrup section of upmarket grocery stores, and places like Whole Foods — expensive, but not more expensive than real maple syrup, and a real treat on porridge).

26

Bill Jones 01.16.07 at 6:00 pm

First – the tip never said you’d get the oatmeal faster, it just said it would cook faster – which is true. So you’re quibbiling with the energy savings?

Next – the Christmas Pudding – impossible to ruin in any circumstance becuase it already is. Ick!

27

KCinDC 01.16.07 at 6:16 pm

I’ll look for it, Harry, but for now I’m sticking with raisins (and cooking with half milk). I don’t want it too sweet.

28

eudoxis 01.16.07 at 6:28 pm

We use a water heater (Zojirushi) so that water is at boiling temperature when we wake. We only use water for cooking oatmeal. Mix boiling water and steel cut oats, turn to simmer, shower, stir, done.

29

Winneigh 01.18.07 at 6:27 pm

Get out of bed. Pull on trousers, shirt and boots. Go to stable and grab a handful of oats from a feedbag. Chew thoroughly while doing chores. Or, when in town, buy a bag of Luxury Muesli from any supermarket. Tear it open and proceed as above. Saves loads of time!

30

clew 01.20.07 at 6:25 pm

I put steel-cut oats and milk (and whole flaxseeds) in the microwave as I start getting up, set it long enough to get them boiling together, and generally get back to them about when they’ve cooled enough to eat and are soft/thick enough. Mmmmm, mmmmore mmmmmilk.

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