I Hate NBC

by Brian on August 13, 2004

As most of you reading this outside America will know, the 2004 Olympics have begun. Of course in America none of this has been seen yet, because it is technologically impossible or something to broadcast live from Greece. So the film of the opening ceremony is being sent by carrier pigeon to New York, where it will arrive in a few hours to be shown.

Now I don’t really care when or where the opening ceremony is shown. But I do care about when and where they show Olympic events in which Australians have a decent chance of doing well, especially swimming. And if one is stuck in the televisual hell-hole that is the United States, the answer is “Nowhere live, and unknown time and location on tape delay.” Because NBC refuses to show any swimming events live, and refuses (as far as I can tell) to say just when it will show events on tape delay, it is practically impossible to tell how much of a commitment will be needed to actually see Australians (or anyone else you might be interested in) in action. If you’re lucky NBC will, just like a cable company, say that the event you want will turn up sometime in a 4 hour interval. Just why Americans tolerate this kind of behaviour from a TV station is a little unclear, but I can’t imagine it would be possible to get away with such behaviour anywhere else in the western world.

{ 48 comments }

1

jdw 08.13.04 at 9:28 pm

We tolerate this sort of behavior because the Olympics are broadcast “plausibly live” — I believe the term was introduced in ’92, or thereabouts. If we made a big stink and NBC started announcing things like, “We’re going to show the tape of the Olympic Synchronized Shuffleboard competition at 4:30 pm Saturday,” it would ruin the illusion.

Of course, the reasonable solution is for the all of the Olympic games to begin at 7:00 PM EST and end at midnight EST, and then they could be broadcast live. But the Olympic organizers, apparently, hate America.

2

Brian Weatherson 08.13.04 at 9:31 pm

I should add that one thing that would make it more plausibly live, and make it easier for the actual viewers, would be to show everything on a fixed tape delay – say 5 hours. But that would stop NBC from being able to cut ten minute documentaries in the seconds between “Take your marks” and the starters’ gun.

3

nick 08.13.04 at 9:38 pm

I hate the IOC. The ‘territorial’ model for broadcasting, divvying up rights within explicit national borders, looked dubious in 2000; in 2004, in the era of broadband and Bittorrent it looks ridiculous.

It means that even the BBC has had to strip out lots of Olympic coverage from its website. As in, photographs and copy. Athletes with personal sites and weblogs are forced to stop posting updates, under pain of expulsion, because a few ‘holiday snaps’ of the Olympic village are Just. Not. Allowed.

How the hell do the world’s big broadcasters end up as the IOC’s bitches? And how can the IOC continue to play on the whole ‘world coming together’ thing for the Olympics, when its balkanising media policies simply do not allow any sense of how other countries see the games?

4

nick 08.13.04 at 9:41 pm

(It should also be noted that the ‘territorial model’ itself is bullshit, given that those near the 49th parallel who have the choice between American network coverage and the CBC have, historically, preferred the latter.)

5

Ken Houghton 08.13.04 at 10:01 pm

I believe “plausibly live” became the catchphrase when the games were in Seoul.

The plausibility was rather in doubt, given that several tapes of outdoor events were of midday or late afternoon games broadcast around 8:30pm EDT. The light was plausible neither for the current (dark or darkening) US environment nor an early morning sun =setting= as the games progressed.

6

John Gilks 08.13.04 at 10:18 pm

Oddly enough, the ceremony is being broadcast live in Canada

7

ratso 08.13.04 at 10:24 pm

Plausibly live has little or nothing to do with it. If they said we’ll start showing swimming at 10:03, you wouldn’t watch from 8:00-10:03. It’s simple bundling.

8

Ian Whitchurch 08.13.04 at 10:43 pm

Australia’s SBS have got a really neat system.

SMS an event to their number, and they’ll send you a reminder SMS for when they are about to broadcast that event.

So if you are a fan of Fencing, or Pentathalon, you might only see 10 minutes of it … but you’ll get a reminder for when those ten minutes are.

Ian Whitchurch

9

bob mcmanus 08.13.04 at 10:55 pm

I also think the level of exclusivity has changed, very much for the worse. I remember an earlier cable era when swimming and gymnastics would be shown on NBC, but I could turn to TNT or ESPN and watch Graeco-Roman wrestling. Lots of it. I think that has changed.

10

Mac Thomason 08.14.04 at 1:24 am

Bob, there will be coverage (some live, or nearly-live) on a lot of the cable channels NBC owns. CNBC, MSNBC, Bravo, Univision (in Spanish there, of course), I know. Perhaps on USA as well. Supposedly, this will be the most coverage ever. It might be preferable to have someone else produce it, but that’s what you get.

11

bob mcmanus 08.14.04 at 2:42 am

Thanks,mac I will go searching around. Course this was the week Comcast decided to completely rearrange all my digital channels, all 300 of them, most with new numbers for the first time in 25 years…

12

Kai von Fintel 08.14.04 at 2:43 am

While I agree with the complaints, there is a workaround. It won’t let you watch things live but it will let you skip all the ads and junk coverage. Record the coverage on your TIVO and start watching at 9:30pm or so, seriously fast-forwarding until your favorite event is actually being shown. Compressed viewing and more time to get other stuff done.

13

Phill 08.14.04 at 3:42 am

The thing that is so sickening about NBC is the way they expect to be given a pat on the head for their dreadful efforts. If ABC had a brain they would realize that there is nothing stopping them hosting an olympics show since at the end of the day NBC shows less than 4 minutes and 32 seconds of actual event coverage in a three hour show. The rest of the time is taken up by airhead interviewers talking to other airhead interviewers about what they think is going to happen in the events that the audience is not going to be allowed to watch.

Get Jon Stewart out there to host it, he is already one of the three most credible political interviewers in the US (the others, no joke at all being David Letterman and Jay Leno). So why not also become the best sports reporter?

14

Shai 08.14.04 at 3:43 am

I’ll be using my PVR this year. Unfortunately neither CBC or TSN are broadcasting in HDTV (unless I’m mistaken). So it’s a choice between delayed american hdtv broadcasts that spend far too much time on the life stories of american athletes, and non hdtv but less nation centric canadian broadcasts.

15

eszter 08.14.04 at 4:07 am

Back when I still cared how Hungarians did at the Olympics, I used to get really frustrated about having to watch coverage in the US. The only sports the network would cover were the ones in which US athletes had good chances of winning the gold. These sports did not overlap with the strength of Hungarian athletes so I didn’t get to see much. In contrast, when I used to watch in Hungary, the network would try to cover all sorts of sports irrespective of how Hungarians would do in them.

It sounds like things have gotten even more annoying. I’m glad I don’t follow this stuff much anymore.

16

Jeff Fecke 08.14.04 at 5:57 am

Come on! You all know that women (you know…girls) don’t watch sports! They’re into…um…baking and vacuuming and…women stuff. So NBC has to run interviews with Bob Johansen about the time that his dog was run over, and how it made him more determined than ever to learn to pole vault. Because if not for that, women just wouldn’t turn in.

You know women. They like…um…soap operas and stuff.

/sarcasm

17

Fledermaus 08.14.04 at 9:18 am

So true. My neighbor is in the women’s single sculls. With six channels you’d think I’d be able to watch. But no, they started live coverage 30 minutes after her event. Just to repeat (and I’m guessing here) Hardball with CHRIS MATTHEWS. I should just stop typing now before I degenerate into a stream of profanity.

18

RobotSlave 08.14.04 at 11:32 am

Ken:

I hope some day someone will help you to see, perhaps with the aid of a tennis ball and and a flashlight, that latitude has a rather noticable effect on “the light,” in addition to that “time zone” thingy you seem to be so worked up about.

Your notion of “plausible,” I think, would vary rather significantly from the perspective of a person living in Key West to that of one living in Syracuse, let alone Nome.

19

Andrea 08.14.04 at 12:58 pm

Brian, I don’t know if you were here four years ago when the Olympics actually were in Sydney. For an Australian, watching the Opening Ceremony was particularly annoying, with ten minutes of coverage, then a cut away to ads, or Katie Couric interviewing an American athlete about how exciting it was, or a story about Katie seeing some kangaroos at the zoo that morning. (And of course then all the usual frustrations of actually trying to see Australians participating in the sports themselves).

20

Sean Hurley 08.14.04 at 2:22 pm

I watched the opening ceremonies last night on NBC — it was the most vapid coverage possible. Bob Costas and Katie Couric were jingoistic, callous, ignorant, parochial yahoos.

I will NOT be watching any more of the Olympics.

21

NYFrog 08.14.04 at 4:36 pm

TV coverage here in the U.S. is a disgrace. Snippets of competition here and there cut up by commercials and mushy, vapid, useless, fanciful profiles of select athletes. So by the time they finally cut to an actual event (which barely lasts a few minutes, just in time for another commercial) you’re left drowsy by so much insipidness and brutal commercialism and don’t have any information about the competition you are about to (briefly) watch. I grew up in France where we had only 3 crappy channels whose mission was to employ as many socialist-voting, gauloise-smoking fonctionaires as possible but at least we had hours of live, ininterrupted, mind-blowing coverage of the games – I want my state-controlled media back!

22

Attaturk 08.14.04 at 4:42 pm

Americans tolerate it because the Olympics is viewed more as “entertainment” and less as “sport”.

Bizarre, but true.

Americans would’t tolerate “tape delay” of the NFL, NBA, or Baseball, but will of the Olympics because it is marketed as an entertainment spectacular, where athletics are secondary.

In short, we’re fucked up.

23

Another Damned Medievalist 08.14.04 at 6:13 pm

caught an Aussie in the men’s single scull heats late last night. CNBC seems to have decent coverage — just sports and not too many commercials.

24

ursus 08.14.04 at 6:35 pm

I went to the NBC web-site and was pleased to see all of the coverage I could watch on NBC, MSNBC, CNBC, Telemundo and USA (I don’t get the other affiliated cable channels).

Then, today, when I tried to turn on USA v. Brazil soccer on CNBC, what did I get? Paid programming. MSNBC, the same. USA, the same. Telemundo seems to show what they schedule.

Is there some kind of local option on this coverage? It’s really frustrating.

25

Prince Roy 08.14.04 at 7:18 pm

India gets it right, for once. Here we can watch 24/7 throughout the games. And they show a good variety of events. Indian commentators are just slightly less inane than the Americans, though. But at least they are not on all the gd time.

26

carldec 08.14.04 at 7:22 pm

Thank god for tivo…

My dual tuner tivo with its 100 gig of space makes watching the olympics bearable.

Its only Saturday morning, first real day of the games and I have already skipped at least an hour of mind numbing commercials and at least 30 minutes of up close and personal… and 2 hours of rowing (i just saw the end… or backed up if the races were close.) as well as two hours of Womens Soccer.

But I got to see the womens 10 meter air rifle, the first medal given at the games… it was facinating and fun. 4 women were within 1 point of the gold and the russian lady flubbed her last shot to give the Chinese woman the gold.

I watched the last 20 minutes of an amazing volleyball game between the underdog germans and the chinese and the first couple of innings of the US playing Soft Pitch baseball with the world best (and prettiest) pitcher. fast forwarded after she struck out 4 sides and we scored four runs.

I also got to see Mark Phelps first race in the games. And when my girl friend came back from some errands, she got to see it too. If he wins 8 golds I will be really happy I caught that this morning.

So instead of complaining about the poor programming, take control of it yourself! YOU be the one that programs what you watch! Tivo can cost less than $100 and it changes everything about watching TV.

Tivo is my second favorite piece of electronics ever! right after my Mac….

27

carldec 08.14.04 at 7:30 pm

Thank god for tivo…

My dual tuner tivo with its 100 gig of space makes watching the olympics bearable.

Its only Saturday morning, first real day of the games and I have already skipped at least an hour of mind numbing commercials and at least 30 minutes of up close and personal… and 2 hours of rowing (i just saw the end… or backed up if the races were close.) as well as two hours of Womens Soccer.

But I got to see the womens 10 meter air rifle, the first medal given at the games… it was facinating and fun. 4 women were within 1 point of the gold and the russian lady flubbed her last shot to give the Chinese woman the gold.

I watched the last 20 minutes of an amazing volleyball game between the underdog germans and the chinese and the first couple of innings of the US playing Soft Pitch baseball with the world best (and prettiest) pitcher. fast forwarded after she struck out 4 sides and we scored four runs.

I also got to see Mark Phelps first race in the games. And when my girl friend came back from some errands, she got to see it too. If he wins 8 golds I will be really happy I caught that this morning.

So instead of complaining about the poor programming, take control of it yourself! YOU be the one that programs what you watch! Tivo can cost less than $100 and it changes everything about watching TV.

Tivo is my second favorite piece of electronics ever! right after my Mac….

28

kathryn in Sunnyvale 08.14.04 at 7:31 pm

I’ve given up on American coverage of the Olympics: we got a Canadian sat system rush delivered the day after the start of the last winter games.

We’d forgotton how the NBC commentators are physically incapable of shutting their mouths. Even for the most artistically and musically moving moments of ceremonial tribute that have to keep talking. “As you know Bob, what you’re seeing symbolizes the quiet determination of the athlete to keep practicing even after a tragedy and the performers took 300 hours to practice and perfect this scene with its transcendent music…”

And I can’t hear the music and I can’t see the scene because they won’t pull the camera back to show it instead of focusing on Julia Roberts in the Audience. (Note to people filming multi-performer scenes. Don’t do tight shots of *one* performer. Show *all* of them or a group of them– that’s how it was designed to be seen. Showing 1/100 of the performers just makes the show look silly as any one performer viewed individually is out of context. )

Oh yes, and NBC will always show the minidocumentary on the US athlete who ultimately comes in 15th over actually showing the top 5 athletes’ actions if they aren’t American. Bleh.

29

Cryptic Ned 08.14.04 at 7:47 pm

Plausibly live has little or nothing to do with it. If they said we’ll start showing swimming at 10:03, you wouldn’t watch from 8:00-10:03. It’s simple bundling.

Of course, that’s right.

Of course, I don’t know a single person who’s planning to watch the Olympics for a significant amount of time, once they realized there was no way to know when what they wanted to watch would be shown.

Maybe eventually the ratings will go down, if nobody watches it for a few decades.

30

Maynard Handley 08.14.04 at 8:37 pm

The thing the various people complaining about the U coverage fail to realize is that in America there is no longer an independent reality outside of TV. The olympics IS what you see on NBC; the idea that there are events going on that aren’t broadcast, that there is some sort of independent reality out there, no longer is part of the American zeitgeist.

Of course this is scary, and of course it has horrifying political consequences, but that’s the way it is nowadays.

31

Shai 08.14.04 at 10:08 pm

well the canadian opening ceremony did have those extremely annoying interviews with cell phones. sounded a lot like when someone puts their mouth directly on a micropone.

early on when there are lots of qualifiers and it’s impossible to show them all, so obviously respective countries will show their matches before they show anything else.

and as someone else said, cnbc didn’t actually show the rifle when it said it would, at least on the channel they said it would be on unless there’s some sort of local programming choice. (the pvr recorded cnbc world)

32

Shai 08.14.04 at 10:22 pm

oh yeah, and the canadian channels do show those annoying biopics on their own athletes but they show it on a separate channel “life and times of daniel igali” and so on. also, there are fewer medal winners ~15 vs US ~60 so there are a lot less of the “my mother died and my cat just had triple bypass heart surgery and I was cut from my high school sports team or there was a fall from grace and now I’m back in top form and determined to go for gold”

33

Shai 08.14.04 at 10:36 pm

watching gymnastics on nbc: “tonight, the reigning world silver medalists” me: uh, silver?

34

Justin Slotman 08.15.04 at 2:39 am

Are you people completely high? NBC is showing the Olympics on six networks at once. Coverage will be 24/7 for the duration of the Olympics. Tonight I watched table tennis and boxing and Germany pull the upset over Australia in field hockey. Around midnight I will watch the judo finals. Tomorrow morning, if I wake up in time, I will watch China play Spain live in basketball. Except for not showing the opening live–and having Costas and Couric talk over it–NBC has done very little wrong thus far.

35

Brian Weatherson 08.15.04 at 2:51 am

Justin, the coverage may be on six networks, but very few of them are doing anything live, or at predictable times. Notice how they have to put it in big print when anything is LIVE on their schedules – on any of the six channels. But maybe it will get better as we go through.

36

lone star liberal 08.15.04 at 4:35 am

Agree completely with Brian–NBC is worthless. Yesterday afternoon, I had a friend call from Paris, asking if I was watching the opening ceremonies. Of course not–it’s only the rest of the world that is watching that event live, without commercial interruptions. I would see it hours later, packed with commercials and overrun with innane commentary (including a ridiculous number of references to 9/11).

Hoping the coverage today would be better, I have been wildly disappointed. This evening, all the day’s events have been boiled down to cloying, personal profiles. Meanwhile, everyone with a computer, learned the results much earlier in the day.

Anyone who has seen a real network (say the BBC) cover the Olympics, knows that NBC is a catastrophe.

37

lone star liberal 08.15.04 at 4:36 am

Agree completely with Brian–NBC is worthless. Yesterday afternoon, I had a friend call from Paris, asking if I was watching the opening ceremonies. Of course not–it’s only the rest of the world that is watching that event live, without commercial interruptions. I would see it hours later, packed with commercials and overrun with innane commentary (including a ridiculous number of references to 9/11).

Hoping the coverage today would be better, I have been wildly disappointed. This evening, all the day’s events have been boiled down to cloying, personal profiles. Meanwhile, everyone with a computer, learned the results much earlier in the day.

Anyone who has seen a real network (say the BBC) cover the Olympics, knows that NBC is a catastrophe.

38

Shai 08.15.04 at 10:37 am

well I spoke far too soon. apparently cnbc, msnbc, bravo are blacked out here (on cable, not sure about local satellite), but whatever live(ish) events the canadian channels have, without cnbc, msnbc, bravo there is no badminton, rifles, handball, early soccer, even if the american coverage is really limited itself with all the repeats (ie only events with US teams participating).

people apparently arent interested enough to put recordings online (via torrent or whatever)

and now that I think about it, half of brian’s point is moot because outside of the most high profile events you always have to rely on the intersection of homeland participation (US, Canada, Japan, etc) with your own country of choice. it’s even worse for cosmopolitan fans of particular sports. i think we’ll have to wait until this all becomes feasible using broadband or video on demand, which will be around 2020 if we’re lucky.

39

Keith 08.15.04 at 3:08 pm

I watched the opening ceremonies last night on NBC — it was the most vapid coverage possible. Bob Costas and Katie Couric were jingoistic, callous, ignorant, parochial yahoos.

Agreed, Sean. It was infuriating. They stopped the parade of nations every five minutes for a string of commercials, then played catch up, showing us who came in while they were away. God forbid they don’t show commercials, or only do at, say, half hour intervals. By the end of it, I wanted to strangle Cattie Curic with Bob Costas’s entrails.

40

Justin Slotman 08.15.04 at 9:13 pm

Brian–We could have more live stuff, it is true. I don’t think the schedule is all that erratic. Bravo has judo at midnight every night, and is the home of all the projectile-over-net sports. Telemundo has a lot of soccer. USA puts on….random sports….at random times. But they did have the whole entire women’s road race live this morning.

Look, I won’t pretend the coverage is perfect, but if I can watch live handball (Korea vs Russia) at two in the morning this morning, I don’t have anything to complain about. Maybe my standards are too low, but that’s way better than any previous Olympics coverage I can remember in this country.

41

Non Tibi Spiro 08.16.04 at 1:19 am

Being an Olympics fan, I am glad I live in Europe. In Holland you get fulltime coverage of most events, with a special focus on those in which the Dutch participate. In Belgium the national VRT launched an extra tv-station just to cover all the sports this summer, including the Games. Here in France I got to watch the whole opening ceremony. It is sad that the coverage in the USA, one of the major contenders, is so poor. But I guess the attitude of the NBA players with regards to the national basketball team says it all.

42

jdw 08.16.04 at 5:54 am

Maybe I’m cynical, but…

I think there’s something a little weird when somebody complains about schmaltzy, tedious, unbearably stupid athlete biopics, and also about the coverage of the opening ceremonies not being thorough enough.

43

maurinsky 08.16.04 at 7:29 am

I watched the mens cycling road race yesterday – sort of – I actually saw 3 minutes or so of action every other lap or so.

What I thought was laughable was that we heard absolutely nothing about the guy who won the silver medal in that event, because no one in the booth knew who he was, he was just some dude from Portugal as far as they were concerned.

I used to love to watch the Olympics when I was a kid, but between the end of the amateur athlete and the piss poor coverage, I’m one unhappy viewer.

44

nick 08.16.04 at 8:04 am

NBC is showing the Olympics on six networks at once.

Actually, no it isn’t. At most, two networks are broadcasting simultaneously. (And more often than not, one of those two will be Telemundo.) It’s more of a shift system, in which the affiliate networks take over during the small hours and the times when NBC has to take news coverage.

Most egregious of all is that most live coverage so far has been devoted to qualifying rounds, even though finals were taking place; NBC has made sure that high-profile medal competitions do not get shown live, forcing people towards the vaseline-lensed primetime show (for which NBC has promised advertisers as 14.3 Nielsen rating).

This means that one must avoid looking at news websites between 3pm and midnight to avoid knowing what the rest of the world has seen. For someone used to the BBC’s methodology — show the big finals live, no matter what the time difference, then reprise the highlights at prime time — it’s mindboggling.

Will NBC show the men’s 200m freestyle final live at 12:45PM EDT? Nah. It’s not on the schedule at NBCOlympics.com. Will NBC force prime-time viewers to sit through much of the broadcast before showing the race, (on an 8-10 hour delay) thus keeping the advertisers happy? You betcha.

Maybe my standards are too low, but that’s way better than any previous Olympics coverage I can remember in this country.

Your standards are too low. But that’s because your standards have been set by NBC, and because the IOC doesn’t let you see what you’re missing.

45

Dem 08.16.04 at 8:14 pm

Time was (pre-1976) the US had the best Olympics coverage in the world. ABC was just flat-out outstanding. I forget the name of their host, but he was terrific.

But, ABC sucked in their ratings so they decided to spice things up. Aaron Spelling. Howard Cosell. In 1976 time that used to be dedicated to actual sports was elimintated in favor of “Up Close and Personal” features of U.S. athletes. Tape delay was used extensively, which made no sense with the games being in Montreal. They borrowed from “ABC’s Wide World of Sports” (generally an excellent program) the technique of splitting an event into parts, and showing each part a little at a time as though it was live.

Alas, the ratings soared. Probably due not to the style of the broadcast but due to general increase in interest in sports in the US plus the fact that it was on the same continent. But, network execs took note.

In 1980 NBC pledged that they would show more of the Olympics live and get away from the “Up Close and Personal” stuff … but Carter boycotted them so it became a moot point.

Then came 1984, The Capitalist Olympics. With the eastern bloc boycotting the US won almost everything. Huge ratings, and focus was on all US, all the time. Events were either scheduled for prime time(Gymanistics and Mary Lou Retton) or tape delayed (Greg Louganis). Everything was told from the US point of view, even Mary Decker’s stupidity. Non-US stories were very hard to find. The cast was set. All Olympics have followed the formula ever since.

46

Michael G 08.16.04 at 10:33 pm

please don’t express surprise about NBC’s less than half-assed coverage. “up close and personal” bullshit designed to appeal strictly to 11 year old girls… anyway, i’ve sworn off all olympics coverage in the usa – summer, winter, hell spring and fall too. best of luck, though…

47

digamma 08.17.04 at 10:53 pm

Here’s what works for me.

1. Go to http://www.nbcolympics.com.
2. Click “TV LISTINGS” in the black menu bar.
3. Click the link that says “For a complete schedule of a sport during the Games, click here.” I won’t link it here because I think the front page has to set a cookie in your browser for to work.
4. Leave the word search blank.
5. Select “swimming” as the sport.
6. Select the widest possible date range.
7. Submit.

This gets me a long list of scheduled swimming events. Some of them are on HDTV, but a lot are on NBC. (A search for dressage indicated that these listings also include Bravo where applicable.)

48

Di 08.20.04 at 4:16 am

I hardly bother anymore with the coverage in “prime time” as it seems that the only sports that are shown are those in which the US has medaled (as in gold).
Tonight was a good example, I figured out that this Carly(love how folks name their kids after soap opera characters) girl won the gold in gymnastics, checked the net and sure enough. So why bother to watch? You know the results without even checking the news.

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