Academics, especially in the humanities, produce texts, and they teach students to produce text. This is a standard assumption, often taken for granted, and maybe not too surprising in times in which productivity is a supreme social norm. Think of the relief – by students and faculty alike – when a text has been submitted before the deadline. Think of all the praise for writers and texts that goes around in our fields (“prolific,” “rigorous,” “accessible,” …). Think of the proud social media posts with a pile of books fresh off the press (I’ve been guilty of that myself).
Generative AI, for all its problems, has one virtue: it forces us to rethink that assumption. The ease with which AI can spit out seemingly coherent text, or help rewrite a few convoluted sentences into elegant prose, has been perceived by some academics as a threat to the very meaning of our professional existence. “I feel like one of those coal miners must have felt when it was already clear that the mines would be closed soon,” a colleague recently said to me.
I want to resist this idea – maybe out of a desperate desire to cling to my professional identity, but with what I have come to think of as an important distinction: texts as products, or texts as means to something very different.

